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Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it’s hard to…
‘Tis the season where marketers and analysts need to look back on the year in order to help prepare us for success in 2014….
Using Google Adwords is great for generating new traffic to your site. However, at InfoTrust, we don’t only care about generating more traffic but…
Fill out the form below to download the slides from our webinar “Google Analytics Premium features” hosted on December 11, 2013.
Another announcement that Google made at the 2013 Google Analytics Summit was a native integration between Google Play and Google Analytics. This integration makes…
Another new feature Google announced at the GA Summit was Unified Segments. Google Analytics already has one of the best segmentation tools on the…
Fill out the form below to download the slides from our webinar “Enterprise Analytics Architecture” hosted on December 4, 2013.
Recent updates to Google Tag Manager now allows event tracking to be set up without needing to write any custom javascript code (unlike before)….
For large enterprises with hundreds or even thousands of websites, managing Google Analytics with multiple accounts, properties and users can be challenging, especially if…
Guest Speaker: Jessica Roedersheimer, E.W. Scripps
One of the major announcements at the 2013 Google Analytics Certified Partner Summit was a solution to migrate classic Google Analytics properties to the…
Google’s Big Query has been used by many organizations to house very large data sets and leverage that data in various visualization tools and…
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