[Webinar Recording] Mastering Google Analytics Premium

[Webinar Recording] Mastering Google Analytics Premium

Last week we had a special webinar guest: Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium! He joined Michael Loban, CMO at…

2-minute read
Webinar: Mastering Enterprise Analytics with Google Analytics Premium

Webinar: Mastering Enterprise Analytics with Google Analytics Premium

Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the…

2-minute read
The 3 Most Common E-Commerce Issues of 2014

The 3 Most Common E-Commerce Issues of 2014

Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…

8-minute read
Webinar Download: Enhancing the Consumer Shopping Experience with GA

Webinar Download: Enhancing the Consumer Shopping Experience with GA

Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in…

2-minute read
5 Ways to Grow E-Commerce Conversion Rate This Holiday Season

5 Ways to Grow E-Commerce Conversion Rate This Holiday Season

It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….

6-minute read
Analytics That Excite: The Intersection of Marketing + Technology

Analytics That Excite: The Intersection of Marketing + Technology

According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:…

3-minute read
8 Reasons Why You Should Attend Analytics That Excite 2014

8 Reasons Why You Should Attend Analytics That Excite 2014

We are extremely excited that InfoTrust will be hosting Analytics That Excite 2014, the first web analytics conference to be held in Cincinnati. What is Analytics…

4-minute read
Value of Measuring Ad Spend with Google Analytics Cost Data Import

Value of Measuring Ad Spend with Google Analytics Cost Data Import

Our guru in online advertising, Jimmy Love, wrote a great post about why Bing and Yahoo! advertising may sometimes be better than using only…

6-minute read
Universal Analytics is out of Beta… Now What?

Universal Analytics is out of Beta… Now What?

Google’s new version of it’s analytics suite, Universal Analytics, has been out of beta for nearly two months. But many properties are still using…

7-minute read
How To Validate Your Google Analytics Implementation

How To Validate Your Google Analytics Implementation

Being a Google Analytics Certified Partner, much of our work involves helping organizations architect and implement Google Analytics (GA). Depending on the size of…

5-minute read
Web Analytics Wednesday with Google – May 14th

Web Analytics Wednesday with Google – May 14th

We’re very excited to announce that Cincinnati’s Web Analytics Wednesday is back this month with Adam Singer, Analytics Advocate at Google!

2-minute read
5 Google Analytics Updates We Love from 2013

5 Google Analytics Updates We Love from 2013

Reflecting back on 2013 and all the changes that came from Google Analytics and the web analytics industry as a whole, it’s hard to…

8-minute read

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