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In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
At InfoTrust, we know and love analytics. From being a Google Analytics Certified Partner to writing a whole lot of content on web analytics, we…
When it comes to web analytics, the larger the organization, the more complicated the data analysis can be. Luckily for us, the infinite ways…
Advanced segments are awesome because they provide ways to segment traffic based off premade data or custom segments. They don’t need regex but still…
A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports. Although we have all…
While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…
Not a day goes by without someone asking us a question: “what analytics tool should I be using?” The most recent example took place…
There is nothing quite as good as instant results. When I want to see if some sort of marketing tactic or campaign is working,…
In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…
New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…
In spirit of the holiday season, some of the InfoTrust gang went on a road trip! This week, Andy, Andrew and I are attending…
Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…
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