For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
Table of Contents Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can…
It’s no secret that the 21st century to date has been a boon for advertising. With consumers flocking to the internet for all of…
With third-party cookie deprecation in Chrome just around the corner (now set for the start of 2025), organizations understandably have many questions and misconceptions…
You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…
Forgive me if you’ve heard this before … Google Chrome is delaying the deprecation of third-party cookies. After the initial timeline of 2020 (We’re…
Today’s marketing and advertising environment can often feel like chaos. Google Chrome deprecating support for third-party cookies, although no true date for when. A…
I know I covered India’s DPDPA first, but, as it turns out, Sri Lanka beat them to the punch. Sri Lanka’s Personal Data Protection…
As third-party cookie deprecation is quickly approaching, many platforms are introducing AI capabilities promising greater utility with less data. Organizations can rely on features…
As a global advertiser, knowing what is happening across your organization is an endeavor wrought with complexity. Are your advertising technologies implemented correctly? Do…
It happens every day: marketing purchases a new platform with the promise of helping the organization meet and exceed business targets. When it comes…
The origins of India’s Digital Personal Data Protection Act (DPDPA) began in 2012 when a report from a committee headed by a former judge…
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