Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

Why a Privacy-Centric Data Strategy is Important for Marketing and Media Stakeholders

In the rapidly evolving digital landscape, marketing and media stakeholders face increasing pressure to not only deliver impactful campaigns but also to ensure that…

4-minute read
Grow Your Media Accounts by Enabling Automation

Grow Your Media Accounts by Enabling Automation

As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…

4-minute read
AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

AI-Ready Data Pipelines: Leveraging Bespoke Datasets to Ensure Consent Compliance and Accountability (Part 2)

This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…

4-minute read
AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

AI-Ready Data Pipelines: The Role of First-Party Data Collection in Data Confidentiality (Part 1)

Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…

5-minute read
How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

How Marketing Leaders Can Leverage AI Beyond Just Content and Creative

In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…

3-minute read
Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

Why CMOs Should Purchase Google Media Platform Licenses from a Partner that Doesn’t Execute Campaigns

So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…

5-minute read
The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

The Cookie Doesn’t Crumble: What to Know About Chrome’s Change of Plans for Third-Party Cookies

For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…

7-minute read
Deciphering Your Data Supply Chain

Deciphering Your Data Supply Chain

I came across an article a while back: Seeing the Face of God in a Microchip Factory, which is a brilliant, fascinating read; here’s…

10-minute read
Choosing the Right Vendor: Why InfoTrust Does It Differently

Choosing the Right Vendor: Why InfoTrust Does It Differently

In today’s competitive business landscape, finding the right vendor for your organization can be a daunting task. With multiple vendors claiming to do everything,…

3-minute read
From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

From Tool to Transformation: Campaign Manager 360’s Impact on Marketing Teams

In the ever-evolving landscape of digital marketing, individual talent isn’t enough. To achieve consistent, sustainable success, you need a high-performing team equipped with the…

3-minute read
Understanding First, Second, and Third-Party Data

Understanding First, Second, and Third-Party Data

You’re likely already seeing first-party and third-party terminology everywhere you look if you work in analytics, marketing, and all-things digital. But have you heard…

6-minute read
How Data Maturity Can Cultivate a Data-Driven Culture

How Data Maturity Can Cultivate a Data-Driven Culture

Data-driven decisions are a buzz topic in Martech. It is essential for C-suite executives to understand and more importantly, use their data to move…

4-minute read