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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Optimize your data collection and analytics stack for faster information and more confident decisions.
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Secure your data collection with proactive monitoring that identifies risks before they become costly violations.
Includes:
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InfoTrust delivers cutting-edge tools with high-value, differentiated solutions that optimize your marketing infrastructure to accelerate productivity and maximize your ROI.

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Whether you're a marketer, executive, analyst or compliance officer, our solutions are built around your unique goals and challenges.

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Marketing Articles

Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

Mastering AI for Marketing: How to Optimize Site Content for AI Search Results

In today’s digital landscape, creating online content demands more than just engaging writing for human interaction; it must also align with the complex algorithms…

15-minute read
Top CPG Industry Trends to Look Out for in 2025

Top CPG Industry Trends to Look Out for in 2025

Did you recently discover a newly launched CPG product via your smartphone or while walking past a store window? Chances are the former—and this…

4-minute read
Healthcare’s Digital Pulse: 8 Web Analytics Trends for 2025

Healthcare’s Digital Pulse: 8 Web Analytics Trends for 2025

The healthcare industry is undergoing a digital transformation, and web analytics is at the forefront of this change. By leveraging data-driven insights, healthcare organizations…

5-minute read
Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

Preparing for 2025: Digital Analytics Trends in Retail and E-Commerce

“The marketing funnel is dead!”  “It’s time to embrace AI!” These are things digital marketers and e-commerce leaders are likely tired of hearing. While…

3-minute read
Analytics Trends in the Financial Services Industry to Watch for in 2025

Analytics Trends in the Financial Services Industry to Watch for in 2025

The analytical landscape has been an ever-moving target in recent years. Keeping up with your data collection methods and strategies is more important now…

7-minute read
Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

Digital Publishing Industry Trends to Watch for in 2025: Maximizing First-Party Data Value and Traffic Quality

This article examines the changing landscape for traditional publishers, emphasizing a shift from focusing on traffic volume to prioritizing audience quality and first-party data…

11-minute read
Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

Navigating Industry Consolidation: Why Brands Should Choose Independent MarTech Solution Providers

In a groundbreaking move that could reshape the advertising world, Omnicom announced its acquisition of Interpublic Group. This merger marks a seismic shift in…

4-minute read
Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

Why a Privacy-Centric Data Strategy is Important for Digital Analytics and Marketing Operations Stakeholders

In the realm of digital analytics and marketing operations, data isn’t just a resource—it’s the cornerstone of strategy and decision-making. However, the integrity and…

4-minute read
The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

The Evolution of Marketing Mix Models: Regression-Based Attribution, Machine Learning, and a Culture of Experimentation

In the current marketing landscape, demonstrating the effectiveness of marketing initiatives poses significant challenges for professionals across the field. The Fall 2023 CMO Survey…

8-minute read
Unlocking the True Potential of User Scoring in Your CRM Strategy

Unlocking the True Potential of User Scoring in Your CRM Strategy

Most marketers are underutilizing user scoring models in their CRM strategies. Talk to most CRM marketers and they will view user scoring as an…

5-minute read
Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…

9-minute read
The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The CMO Imperative in 2024: Embracing New Technologies to Build Trust and Personalization

The role of the Chief Marketing Officer (CMO) is undergoing a significant transformation in 2024. New technologies like generative AI are disrupting traditional marketing…

2-minute read
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