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Tom is a marketing executive at a globally-recognized multinational corporation; he’s a client of ours, and his marketing and analytics teams work closely with…
What is your CPG organization doing to prepare for 2023? Each year brings several changes in the digital analytics landscape, and with that comes…
OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…
The retail industry is constantly evolving to meet the needs of consumers, and the coming year will see some interesting shifts in business trends….
Insurance companies rely heavily on user data to make critical decisions about their future growth and revenue. However, this reliance can lead to a…
It’s no secret that we spend a lot of time on our smartphones. Whether it’s scrolling through social media accounts, checking emails, or even…
Get Ready for the Google Analytics 4 Transition As teams start to allocate budget for the new year, while simultaneously considering the changes with…
You’ve seen the statistics. It’s no secret that in today’s marketing environment users expect a higher level of personalized communication while at the same…
The common water cooler topic of a “cookieless future” and privacy restrictions in data enablement are causing headaches for organizations across the globe. It…
We often think about how different our work is than our free-time hobbies—but have you ever noticed how they can be so similar? Sure,…
If you’re reading this for the first time, let me start by saying welcome! For the past two years, we have been conducting analyses…
Get the full infographic In today’s increasingly privacy-centric marketing environment, first-party data has never been more important nor more difficult to collect. A recent…
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