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Migrating Tag Inspector from Python 2 to Python 3

Migrating Tag Inspector from Python 2 to Python 3

Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…

Get to Know All the Products in the Google Marketing Platform

Get to Know All the Products in the Google Marketing Platform

While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

Tag Inspector’s Cookie Detection Feature Receives Quanties Award for Best New Technology

At the Digital Analytics Association’s OneConference event last evening in Chicago, Tag Inspector’s new cookie detection feature received the Quanties Award for Best New…

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

How ITP May Impact Your Analytics (Plus a Solution for Measurement)

Released as an Apple Safari WebKit feature in 2017 (and updated to version 2.2 in April 2019), Intelligent Tracking Prevention (ITP) reduces cross-site tracking…

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Using Firebase, Google Analytics, and Google Tag Manager for Your Mobile App Measurements

Have you ever noticed a banner at the top of your Google Analytics UI? It commonly says something like: “This property receives hits from…

What Is ITP and What Does It Mean for Web Cookies?

What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

Why SessionCam is an Essential Part of Your Marketing Technology Stack

Why SessionCam is an Essential Part of Your Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

InfoTrust is Now a SessionCam Partner!

InfoTrust is Now a SessionCam Partner!

Session Replay is one of the leading analytics processes and methodologies to understand the problems, issues, and errors that need to be optimized to…

What is a Customer Data Platform (CDP)?

What is a Customer Data Platform (CDP)?

You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…

InfoTrust is Now a BlueConic Partner!

InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….

Upcoming Webinar: Publishers and the Customer Data Platform (CDP) Opportunity

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