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What is a Data Clean Room?

What is a Data Clean Room?

“Data clean room” is a growing buzzword in marketing, analytics, and advertising industries. Although data clean rooms aren’t an entirely new concept, they haven’t…

5-minute read
Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Why Executive Teams are Resisting Google Analytics 4 (and What You Can Do to Change Their Minds)

Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…

9-minute read
InfoTrust to Lead Webinar on Analytics Maturity Using Google Marketing Platform

InfoTrust to Lead Webinar on Analytics Maturity Using Google Marketing Platform

If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…

2-minute read
Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Digital News Outlets?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Retailers?

Which Analytics, TMS, and A/B Testing Platforms are Used by the Top 100 Retailers?

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
You Could Be Missing GTM Data: Don’t Neglect the CSS Wildcard

You Could Be Missing GTM Data: Don’t Neglect the CSS Wildcard

Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…

5-minute read
How to Improve Efficiency with Customized Web Apps

How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

6-minute read
How to Improve User Experience with SessionCam and Google Optimize

How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

5-minute read
A/B Testing Tools: Google Optimize or Optimizely?

A/B Testing Tools: Google Optimize or Optimizely?

How do you get the conversation rolling at a party filled with web optimization specialists? (And who wouldn’t want to attend such a party?)…

10-minute read
InfoTrust Becomes Official Google Cloud Partner

InfoTrust Becomes Official Google Cloud Partner

For years, the experienced cloud engineering team at InfoTrust has helped major multi-brand clients across the globe drive their business objectives forward. With a…

2-minute read
Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Deloitte Recognizes InfoTrust in Annual Technology Fast 500 Ranking

Last week, Deloitte honored the experienced digital analytics consulting, data governance, and technology team at InfoTrust among the 500 fast-growing North American companies in…

2-minute read
Migrating Tag Inspector from Python 2 to Python 3

Migrating Tag Inspector from Python 2 to Python 3

Recently, our engineering team completed a migration of our proprietary tag auditing and management platform from Python 2 to Python 3. This upgrade brings…

4-minute read

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