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Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
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Analyze.ly Now Has eCommerce Data Upload Capability

Analyze.ly Now Has eCommerce Data Upload Capability

In an era when on-the-go consumers use multiple devices to look for, learn about and ultimately buy a product either online or in a…

Here’s Why DoubleClick Belongs in Any Large Organization’s Analytics Arsenal

Here’s Why DoubleClick Belongs in Any Large Organization’s Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

Tracking, Analyzing and Acting On Chatbot Activity Leads to Higher Conversion Rates

Tracking, Analyzing and Acting On Chatbot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

InfoTrust is officially a DoubleClick Certified Marketing Partner!

InfoTrust is officially a DoubleClick Certified Marketing Partner!

You’ve implemented DoubleClick and are managing or running active campaigns, so that means you’re getting all the value you can out of the DoubleClick…

Sums and Grand Totals Made Easier in Google Data Studio

Sums and Grand Totals Made Easier in Google Data Studio

Google has made several updates to Data Studio’s Sums and Grand Totals features, giving users even faster, easier access to insights about their data. …

Webinar Wrap-Up Data Studio 360 for Data Visualization

Webinar Wrap-Up Data Studio 360 for Data Visualization

In this webinar, we provided a refresher on Data Studio 360, one of Google’s newest apps. Data Studio 360 is  a powerful visualization tool…

Leveraging Google Data Studios – Exporting Data from a Chart

Leveraging Google Data Studios – Exporting Data from a Chart

We have already explored how Google Data Studio makes every bit of your data accessible and useful in previous posts. Data Studio allows your team to…

GTM vs Segment: Product Comparison

GTM vs Segment: Product Comparison

When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…

Google Data Studio Quick Tips: Creating a Funnel Report

Google Data Studio Quick Tips: Creating a Funnel Report

Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…

An AMP Primer

An AMP Primer

It wasn’t that long ago that you could have a very fragmented and frustrating experience when visiting a site on your phone. Either the…

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