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[Video] Google Data Studio 360 Walkthrough

[Video] Google Data Studio 360 Walkthrough

This summer, we introduced the Google Analytics 360 suite and we’ve covered the functionality and use cases of Data Studio 360 in previous blog…

[Interview] Artificial Intelligence Personal Assistants & AI Emerging Trends with Dennis Mortensen

[Interview] Artificial Intelligence Personal Assistants & AI Emerging Trends with Dennis Mortensen

Dennis is the CEO and Founder of x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been…

Google Tag Manager and Google Analytics API Authorization

Google Tag Manager and Google Analytics API Authorization

Authorization is the first step of managing and accessing your account data through the Google APIs. There are a number of ways for your…

InfoTrust Becomes Google Optimize 360 Certified!

InfoTrust Becomes Google Optimize 360 Certified!

As of last week, InfoTrust joined a small number of other Google Analytics Certified Partners to become certified in Google Analytics 360’s new testing…

Integrating Google Analytics 360 & DoubleClick for Publishers

Integrating Google Analytics 360 & DoubleClick for Publishers

For those in the publishing industry, advertising revenue is an extremely important aspect of the business model. In fact, for some companies, it’s the…

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

[Interview] Cloud Economics Authority Joe Weinman on Creating Competitive Advantage

Joe Weinman is a global keynote speaker and expert of cloud computing economics. Having previously worked for Telx, HP, and AT&T, Joe went on to write Cloudonomics…

[Interview] Claire Schoen: Selecting Enterprise Web Analytics Platforms in 2016

[Interview] Claire Schoen: Selecting Enterprise Web Analytics Platforms in 2016

  Determining whether or not your company needs an enterprise-level web analytics platform can be a huge undertaking. Add in an ever growing marketplace…

Semantic CSS Styles Using Data Attributes

Semantic CSS Styles Using Data Attributes

  What we currently have in CSS is the use of IDs, classes, pseudo-selectors, and elements. With HTML5 and CSS3, what if I told…

How to Get Buy-In for a Tag Management System

How to Get Buy-In for a Tag Management System

Outside of Google Analytics, InfoTrust’s other specialty is tag management systems (sometimes referred to as a “TMS” as well). We’ve worked with thousands of…

Reading Data From Kinesis Using Python
Try Analyze.ly Connect Free For Data Uploads to Google Analytics

Try Analyze.ly Connect Free For Data Uploads to Google Analytics

Analyze.ly Connect allows you to automatically integrate your Facebook Ad Data and Bing Ad Data directly into Google Analytics, giving you richer data analysis….

Analytics That Excite: The Intersection of Marketing and Technology

Analytics That Excite: The Intersection of Marketing and Technology

According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:…

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