Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

5-minute read
Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
InfoTrust is officially a DoubleClick Certified Marketing Partner!

InfoTrust is officially a DoubleClick Certified Marketing Partner!

You’ve implemented DoubleClick and are managing or running active campaigns, so that means you’re getting all the value you can out of the DoubleClick…

2-minute read
Sums and Grand Totals Made Easier in Google Data Studio

Sums and Grand Totals Made Easier in Google Data Studio

Google has made several updates to Data Studio’s Sums and Grand Totals features, giving users even faster, easier access to insights about their data. …

2-minute read
Webinar Wrap-Up Data Studio 360 for Data Visualization

Webinar Wrap-Up Data Studio 360 for Data Visualization

In this webinar, we provided a refresher on Data Studio 360, one of Google’s newest apps. Data Studio 360 is  a powerful visualization tool…

2-minute read
Leveraging Google Data Studios: Exporting Data from a Chart

Leveraging Google Data Studios: Exporting Data from a Chart

We have already explored how Google Data Studio makes every bit of your data accessible and useful in previous posts. Data Studio allows your team to…

3-minute read
GTM vs Segment: Product Comparison

GTM vs Segment: Product Comparison

When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…

4-minute read
Google Data Studio Quick Tips: Creating a Funnel Report

Google Data Studio Quick Tips: Creating a Funnel Report

Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…

2-minute read
An Accelerated Mobile Pages Primer

An Accelerated Mobile Pages Primer

It wasn’t that long ago that you could have a very fragmented and frustrating experience when visiting a site on your phone. Either the…

4-minute read
Google Data Studio: Tips + Tricks #1

Google Data Studio: Tips + Tricks #1

If you’ve used Google Data Studio, you’ll know how easy it is to create visual reports and dashboards. However, the product is still in…

3-minute read
Google Tag Manager API v2 is Live!

Google Tag Manager API v2 is Live!

Google Tag Manager API v2 was recently released and with the new version comes a number of features and bug fixes as well as…

2-minute read
Google Optimize Now Available For All To Use

Google Optimize Now Available For All To Use

If you’re a digital marketer, chances are that you have heard of an A/B testing tool that Google launched called “Google Optimize”.  Over the…

2-minute read

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