Data Concepts and How They Apply to BigQuery
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Data Concepts and How They Apply to BigQuery

Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…

7-minute read
Analytics 360 and Google Marketing Platform
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Analytics 360 and Google Marketing Platform

Fill out the form to download the slides! Here’s a snippet into what we covered in this webinar: A smarter marketing platform allows enterprise-level…

Multiple Brands Means Greater Responsibility for Privacy
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Multiple Brands Means Greater Responsibility for Privacy

With GDPR in place, ITP regularly updating, and the California Consumer Privacy Act (CCPA) set to take effect in 2020, understanding privacy laws has…

6-minute read
Can Digital Analytics Lead to Promotion?
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Can Digital Analytics Lead to Promotion?

https://www.youtube.com/watch?v=3Gto81jmBaY&feature=youtu.be Fill out the form to download the slides! As someone who leverages data analytics for a living, here’s a fun fact: Of all…

Lenovo: Tag Governance Case Study
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Lenovo: Tag Governance Case Study

Lenovo needed help creating a tag management and governance strategy, leading them to the experts at InfoTrust and Tag Inspector. In order to properly…

What Is BigQuery and Why Is It Such a Hot Topic?
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What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read
What Is ITP and What Does It Mean for Web Cookies?
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What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

3-minute read
How to Know If Your Organization Is Ready for Google Analytics 360
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How to Know If Your Organization Is Ready for Google Analytics 360

https://www.youtube.com/watch?v=FUcMW0Q6rNA&feature=youtu.be Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson will outline how to determine if purchasing Google Analytics…

Why SessionCam is an Essential Part of Marketing Technology Stack
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Why SessionCam is an Essential Part of Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

6-minute read
How Top Companies Progress Through the Digital Analytics Journey
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How Top Companies Progress Through the Digital Analytics Journey

Did you miss our webinar on how top companies progress through the digital analytics journey? No worries, we’ve got you covered! Fill out the…

CCPA Quick Guide | Understand California Consumer Privacy Act Basics
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CCPA Quick Guide | Understand California Consumer Privacy Act Basics

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

7-minute read
Digital Transformation: Applying Analytics to Solve Marketing Challenges
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Digital Transformation: Applying Analytics to Solve Marketing Challenges

Did you enjoy our first webinar in the Spring of Google Analytics Webinar series? Fill out the form to download the slides! When it…

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