Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1
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Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

2-minute read
Integrating Google Doubleclick Bid Manager with GA360: Part 1
Google 360 + DoubleClick Campaign Manager: Part 1
Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
May 25: Deadline to Comply with the EU’s General Data Protection Regulation
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May 25: Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

4-minute read
Webinars: Becoming Data-Driven with DoubleClick by Google
Analyze.ly Now Has eCommerce Data Upload Capability
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Analyze.ly Now Has eCommerce Data Upload Capability

In an era when on-the-go consumers use multiple devices to look for, learn about and ultimately buy a product either online or in a…

5-minute read
Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal
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Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

5-minute read
Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates
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Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
Discover: How CPG Can Conquer Digital
Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid
3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers

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