The Importance of Digital Analytics Architecture + Tag Management
Never Collect Junk Data Again: Tips + Tricks to Ensure Accurate Data Collection in Google Analytics
Google Analytics NowSyncs with CRMs to Obtain Accurate Subscription Data
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Google Analytics NowSyncs with CRMs to Obtain Accurate Subscription Data

Getting accurate first-time subscription revenue data via Google Analytics has been easy. But getting accurate data about subsequent revenue related to subscriptions has been…

2-minute read
Results from Real-Time in Google Analytics: Easier to See + Display
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Results from Real-Time in Google Analytics: Easier to See + Display

Users of the Real-Time feature of Google Analytics now can see – and share — their results more easily. As you may know, Real-Time…

2-minute read
InfoTrust is officially a DoubleClick Certified Marketing Partner!
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InfoTrust is officially a DoubleClick Certified Marketing Partner!

You’ve implemented DoubleClick and are managing or running active campaigns, so that means you’re getting all the value you can out of the DoubleClick…

2-minute read
How to Track Snapchat Campaigns in Google Analytics
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How to Track Snapchat Campaigns in Google Analytics

Snapchat: the kids love it and brands don’t quite know what to do with it. As more and more brands begin to test the…

5-minute read
Sums and Grand Totals Made Easier in Google Data Studio
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Sums and Grand Totals Made Easier in Google Data Studio

Google has made several updates to Data Studio’s Sums and Grand Totals features, giving users even faster, easier access to insights about their data. …

2-minute read
Webinar Wrap-Up Data Studio 360 for Data Visualization
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Webinar Wrap-Up Data Studio 360 for Data Visualization

In this webinar, we provided a refresher on Data Studio 360, one of Google’s newest apps. Data Studio 360 is  a powerful visualization tool…

2-minute read
Safari 11 Intelligent Tracking Prevention: What You Need to Know
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Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

4-minute read
Introduction to Customer Centricity
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Introduction to Customer Centricity

Customer centricity may sound like a buzzword (or phrase, if you will), but it has a number of significant real-world use cases and the…

6-minute read
Webinar Recap: Why Businesses Fail + Four Attributes to Avoid Failing
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Webinar Recap: Why Businesses Fail + Four Attributes to Avoid Failing

“Digital” is perhaps one of the most over-hyped terms in the media today. When we think about digital transformation, you can think of it…

2-minute read
GTM vs Segment: Product Comparison
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GTM vs Segment: Product Comparison

When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…

4-minute read

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