Four Things You Can Automate Using the Google Tag Manager API
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Four Things You Can Automate Using the Google Tag Manager API

If you are a CPG (Consumer-Packaged Goods) organization, or simply a company with multiple brands/markets/locations, you may have tens, hundreds, or even thousands of…

5-minute read
No, Safari Will Not Block First-Party Analytics Tracking
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No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

3-minute read
How to Improve Efficiency with Customized Web Apps
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How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

6-minute read
Getting Started with App + Web Reporting | Google Analytics
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Getting Started with App + Web Reporting | Google Analytics

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

7-minute read
Using Google Analytics To Understand The CPG Consumer
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Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

9-minute read
How To Make Your Media Dollars Work Harder in 2020
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How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

9-minute read
Elevating Your A/B Testing Strategy with SessionCam
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Elevating Your A/B Testing Strategy with SessionCam

https://www.youtube.com/watch?v=8PCL819S5WY Fill out the form to download the slides! Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that…

Getting Started in Google Data Studio
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Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

8-minute read
The State of Digital Analytics During a Pandemic Survey | InfoTrust
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The State of Digital Analytics During a Pandemic Survey | InfoTrust

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

3-minute read
Native Google Analytics 360 Advertising Integrations and Their Benefits
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Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

9-minute read
InfoTrust Extends No-Layoffs Pledge Through Oct. 1
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InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

3-minute read
How to Create First-Party Audiences in Campaign Manager
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How to Create First-Party Audiences in Campaign Manager

As technology evolves, conversations around first-party data are becoming more and more common. Soon buying customer data or using third-party data sources for advertising…

5-minute read

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