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No, Safari Will Not Block First-Party Analytics Tracking
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No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

How to Improve Efficiency with Customized Web Apps
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How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

Getting Started with App + Web Reporting
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Getting Started with App + Web Reporting

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

Using Google Analytics To Understand The CPG Consumer
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Using Google Analytics To Understand The CPG Consumer

Multi-brand, consumer packaged goods, fast-moving consumer goods: in two out of these three frequently-used terms that describe my absolute favorite vertical, the “consumer” is…

Intro to Regular Expressions, and How to Use Them
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Intro to Regular Expressions, and How to Use Them

Do you ever wish you could search for multiple strings in a Google Analytics report? Or set up one trigger to fire on multiple…

How To Make Your Media Dollars Work Harder in 2020
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How To Make Your Media Dollars Work Harder in 2020

Online media spend in the US exceeded 145 billion USD in 2019, up almost 20% from the previous year. As online media continues to…

Elevating Your A/B Testing Strategy with SessionCam
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Elevating Your A/B Testing Strategy with SessionCam

https://www.youtube.com/watch?v=8PCL819S5WY Fill out the form to download the slides! Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that…

Getting Started in Google Data Studio
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Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

2020 Survey: The State of Digital Analytics During a Pandemic
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2020 Survey: The State of Digital Analytics During a Pandemic

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

Native Google Analytics 360 Advertising Integrations and Their Benefits
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Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

InfoTrust Extends No-Layoffs Pledge Through Oct. 1
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InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

How to Improve User Experience with SessionCam and Google Optimize
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How to Improve User Experience with SessionCam and Google Optimize

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

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