What’s New with the Google Analytics 4 User Interface
resource

What’s New with the Google Analytics 4 User Interface

https://youtu.be/OnK17XUifjEFill out the form on the right to download a copy of the slides! Navigating through Google Analytics 4 (GA4) is much easier, thanks to…

1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously
resource

1.2 Million Reasons to take Consumer Privacy and the CCPA Seriously

Fill out the form to download a copy of the slides! In August, California’s Attorney General announced a settlement for $1.2 million with a powerhouse…

Prepare Your Analytics for a Prosperous Holiday Season
resource

Prepare Your Analytics for a Prosperous Holiday Season

Fill out the form on the right to download a copy of the slides! For retailers, the holiday season is make-or-break. This time of…

What You Need to Know about Google Analytics 4 360/Enterprise Pricing
resource

What You Need to Know about Google Analytics 4 360/Enterprise Pricing

Fill out the form on the right to download a copy of the slides! Disclaimer: Google Analytics 4 (GA4) is still a free product…

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy
resource

A Refresher on Marketing Landscape Changes: How to Best Pivot Your Measurement Strategy

Fill out the form on the right to download a copy of the slides! The marketing landscape is ever-changing. For industry professionals, it is…

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know
resource

Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

In March, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime…

How A National Television Network Migrated from Adobe Analytics to Google Analytics 360
resource

How A National Television Network Migrated from Adobe Analytics to Google Analytics 360

InfoTrust worked with a nationally recognized television network that provides programming by cable, broadcast, and satellite to approximately 200 countries to help them migrate…

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google
resource

Women in Analytics Spotlight Webinar Series: Laurie Kyser of Google

Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…

Playing in the Privacy Sandbox
resource

Playing in the Privacy Sandbox

Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…

What the History of Privacy Regulations Reveals about Where We’re Headed
post

What the History of Privacy Regulations Reveals about Where We’re Headed

In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…

9-minute read
3 Practical Use Cases to Get Started with Ads Data Hub
post

3 Practical Use Cases to Get Started with Ads Data Hub

You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…

14-minute read
Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side
post

Why Enterprises Run Adobe Analytics and Google Analytics Side-by-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

7-minute read

Get Your Assessment

Thank you! We will be in touch with your results soon.
{{ field.placeholder }}
{{ option.name }}

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Search InfoTrust

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.