Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt
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Women in Analytics Spotlight Webinar Series: Mariam Giorgadze of Jackson Hewitt

InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…

Bullet Charts for Conversion Funnels in Google Data Studio
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Bullet Charts for Conversion Funnels in Google Data Studio

It’s not uncommon to look through the list of Google Data Studio chart options and wonder “How would I even use that?” Which translates…

6-minute read
Michael Loban Speaks at Xavier University
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Michael Loban Speaks at Xavier University

When Michael Loban isn’t motivating organizations to undertake digital transformation, he can be found passing on the power of digital analytics to the next…

2-minute read
Attribution in Google Analytics 360: Analytical Training
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Attribution in Google Analytics 360: Analytical Training

Fill out the form to download the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the assigning of credit…

Attribution in Google Analytics 360: Technical Training
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Attribution in Google Analytics 360: Technical Training

Fill out the form to download a copy of the slides! What is attribution in Google Analytics 360? In a nutshell, attribution is the…

‘Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform’ Book Launch Virtual Event
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‘Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform’ Book Launch Virtual Event

The wait is over! InfoTrust’s book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform is officially available! Crawl, Walk, Run is your practical…

InfoTrust Named a Cincinnati Best Place to Work Finalist
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InfoTrust Named a Cincinnati Best Place to Work Finalist

At InfoTrust, we strive daily to be the best place to work. Our dedication to the company’s core values—as well as our family-oriented culture—push…

2-minute read
Value of Integrating Your Analytics Platform with Your CRM
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Value of Integrating Your Analytics Platform with Your CRM

Fill out the form to download a copy of the slides! What is the value of integrating CRM user data into Google Analytics and…

Intro to Cookieless/Anonymous Tracking in Google Analytics
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Intro to Cookieless/Anonymous Tracking in Google Analytics

You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…

8-minute read
How to Navigate Through the Holiday Season During a Pandemic
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How to Navigate Through the Holiday Season During a Pandemic

This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…

7-minute read
InfoTrust Named to Inc. 5000 List for Sixth Straight Year
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InfoTrust Named to Inc. 5000 List for Sixth Straight Year

Heard the news? InfoTrust has been ranked No. 2573 on the 2020 Inc. 5000 list with 3-year revenue growth of 160%. BLUE ASH, OH…

3-minute read
Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview
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Crawl, Walk, Run: Maturing Your Tag Governance Program and Book Preview

This month, InfoTrust CMO Michael Loban and CEO Alex Yastrebenetsky will publish their first-ever book on analytics, digital transformation, customer data governance, and more….

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