Get Crawl, Walk, Run in Kindle Book or Paperback Versions Today
Bayesian vs. Frequentist Methodologies Explained in Five Minutes
post

Bayesian vs. Frequentist Methodologies Explained in Five Minutes

Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations
post

OTT Analytics and Reporting Best Practices for Media and Publishing Organizations

At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…

Office Hours: Google Cloud Platform for Analytics
resource

Office Hours: Google Cloud Platform for Analytics

Google Analytics 360 provides advanced tools and support for organizations to get actionable insights and make better business decisions. By integrating Analytics 360 and…

CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare
resource

CCPA Enforcement Begins July 1: Here’s How Marketers Can Prepare

https://youtu.be/I8NqjoZzPC0 The California Consumer Privacy Act, or CCPA, officially went into effect on Jan. 1, 2020. However, enforcement action by the California attorney general…

6 Techniques for Building a Winning Remarketing Audience
post

6 Techniques for Building a Winning Remarketing Audience

Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…

Data Analytics Engineering Fireside Chat
Webinar | Jul 29, 2020 2:00pm

Data Analytics Engineering Fireside Chat

Before TMS Management and other automation tools came to be, marketers relied heavily on developers to fire tags and pixels on their websites. Tag…

Introducing: Our New Vivid Vision
post

Introducing: Our New Vivid Vision

Let us start with a story. It is 2016. We worked with a coach, Cameron Herald, who taught us the concept of Vivid Vision….

[Webinar] Pillars of Data Governance: Data Collection Architecture
Webinar | Jul 22, 2020 3:00pm

[Webinar] Pillars of Data Governance: Data Collection Architecture

Data governance: The practice of collecting complete and compliant data assets to drive business activities in the most efficient way possible. Here at InfoTrust…

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)
post

First-Party Tag-Based and Custom Audience Creation in Display and Video 360 (DV360)

Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…

No, Safari Will Not Block First-Party Analytics Tracking
post

No, Safari Will Not Block First-Party Analytics Tracking

At InfoTrust, our analytics consulting team has heard from a few clients who saw articles (like this) stating that Safari—in the latest Big Sur macOS…

How to Improve Efficiency with Customized Web Apps
post

How to Improve Efficiency with Customized Web Apps

Think about some of your most time-consuming tasks that are performed by many employees in your business. Wouldn’t it be great if you can…

Getting Started with App + Web Reporting
post

Getting Started with App + Web Reporting

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

Talk To Us

Talk To Us

Receive Book Updates

Fill out this form to receive email announcements about Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. This includes pre-sale dates, official publishing dates, and more.

Our website uses cookies and may collect user information to provide a good experience. Read our Privacy Policy here.

Leave Us A Review

Leave a review and let us know how we’re doing. Only actual clients, please.