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Three Reasons Companies Are Struggling with Digital Analytics
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Three Reasons Companies Are Struggling with Digital Analytics

It’s new. It’s exciting. It’s creating a plethora of buzzwords and jargon that have begun circulating throughout boardrooms across the globe. It’s digital analytics…

Top 4 Reasons for Data Inaccuracy
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Top 4 Reasons for Data Inaccuracy

Accessing information has never been easier and people everywhere are constantly connected to data, using it to help them plan their commutes and activities….

InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}
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InfoTrust International Presents: Enterprise-Scale Analytics {Webinar}

We think our upcoming webinar on Enterprise-Scale Analytics on Wednesday, September 7th at 3pm GST (Gulf Standard Time) is going to be one for…

Extra, Extra: Read All About Our News & Media Webinars!
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Extra, Extra: Read All About Our News & Media Webinars!

We’re excited to announce an upcoming series of webinars specifically for the News and Media industries! Presented by Andy Gibson, Head of News &…

Using Google Analytics for Accelerated Mobile Pages (AMP)
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Using Google Analytics for Accelerated Mobile Pages (AMP)

Most likely, you’ve ran across Accelerated Mobile Pages (AMP) on the web already. You might’ve noticed them because they look a bit different and…

Mobile App Tracking: Firebase Analytics or Google Analytics 360?
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Mobile App Tracking: Firebase Analytics or Google Analytics 360?

You may have heard recently that Google released a new unified mobile app platform called Firebase, which includes a new mobile app tracking solution called…

Do You Need Google Analytics 360?
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Do You Need Google Analytics 360?

The biggest Google Analytics announcement so far this year was made in March, when Google announced the Google Analytics 360 suite. Essentially, Google introduced…

[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics
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[Interview] Customer Centricity and How to Predict for Disruption with Dan McCarthy, Co-Founder of Zodiac Metrics

Dan McCarthy is the co-founder and chief statistician at Zodiac, a predictive analytics solution. We talked to Dan about statistics, customer-based corporate valuation, lifetime…

Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica
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Standardizing Reports and Making the Most Out of Your Analytics Implementation. Interview with Areef Ahamad, Senior Manager of Analytics at Luxottica

We had a chance to speak with Areef Ahamad, Senior Manager of Analytics at Luxottica Retail. Areef is an analytics manager with hands-on experience…

Intro to Advanced Enterprise Google Analytics: Multi-site Companies
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Intro to Advanced Enterprise Google Analytics: Multi-site Companies

When it comes to web analytics, the larger the organization, the more complicated the data analysis can be.  Luckily for us, the infinite ways…

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