3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side
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3 Reasons Why Analytics Teams Run Adobe Analytics & Google Analytics Side-By-Side

Making the most of clients/prospects’ data is the driving force of the conversations we have on the Infotrust partnerships team. When I sit down…

9-minute read
The Ultimate Guide to Compliant Tracking: Google Analytics 4
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The Ultimate Guide to Compliant Tracking: Google Analytics 4

Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…

Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy
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Identity Resolution 101: Keys to Embracing 3rd Party Cookie Regulations Using 1st Party Data Strategy

Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…

5-minute read
Digital Analytics Trends | 3 Tactics for News & Media Companies
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Digital Analytics Trends | 3 Tactics for News & Media Companies

With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…

6-minute read
News and Media Thought Leaders Virtual Breakfast
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News and Media Thought Leaders Virtual Breakfast

We hope you are doing well and staying safe during this highly-unusual time. Our team understands the many challenges news and media organizations face…

Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs
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Analytics, TMS, Split-Testing Platforms Used by Top 100 Digital News Orgs

As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…

13-minute read
Personalize & Target Regional + Cultural Differences | Google Optimize
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Personalize & Target Regional + Cultural Differences | Google Optimize

If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…

8-minute read
How to Make an Impact at a Distance: Our Philippines Success Stories
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How to Make an Impact at a Distance: Our Philippines Success Stories

I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…

7-minute read
How to Measure the Long-Term Value of Holiday Campaigns
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How to Measure the Long-Term Value of Holiday Campaigns

[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…

8-minute read
5 Reasons Why Direct-to-Consumer Organizations Need GA 360
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5 Reasons Why Direct-to-Consumer Organizations Need GA 360

It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…

9-minute read
Introduction to Ads Data Hub
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Introduction to Ads Data Hub

The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…

5-minute read
Evaluate Your Machine Learning Model for Audience-Building
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Evaluate Your Machine Learning Model for Audience-Building

Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…

7-minute read

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