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Last quarter, we published the first “Ultimate Guide to Compliant Tracking for Google Universal Analytics.” However, Google soon announced the roll-out of Google Analytics…
Marketers from all types and sizes of companies are concerned about the new regulations restricting third-party cookies on a customer’s browser and the effects…
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
We hope you are doing well and staying safe during this highly-unusual time. Our team understands the many challenges news and media organizations face…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
I was born and raised in the Philippines, and as a child, my parents taught me the importance of charitable works. I distinctly remember…
[Editor’s note: Michael Loban is a co-author of the best-selling book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform, available now on Amazon.] It’s…
It’s 2020 and the Direct-to-Consumer (D2C) market continues to grow, despite recent events. With a sales forecast of $17.75 billion for total eCommerce sales…
The internet is changing and surely, you don’t want to be left behind. We are seeing users’ privacy becoming a standard, not an option,…
Marketers are increasingly using machine learning to predict user behavior. This blog post provides a quick guide as to why precision and recall are important metrics for marketers…
InfoTrust is excited to announce its new webinars series spotlighting women in the marketing analytics industry. Our team works with amazing women in analytics…
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