Tips for Building an Effective Analytics Dashboard
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Tips for Building an Effective Analytics Dashboard

Building an effective dashboard is tough work. I find most clients struggle when trying to build a dashboard internally due to a lack of…

3-minute read
Mobile App Analytics 101 – Latest Trends and Platforms
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Mobile App Analytics 101 – Latest Trends and Platforms

Fill out the form to download the slides! This webinar will provide a high-level overview of app analytics and will focus on formulating the…

How to Know If Your Organization is Ready for Google Analytics 360
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How to Know If Your Organization is Ready for Google Analytics 360

Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson outlines how to determine if purchasing Google Analytics 360 is…

Why Having a Data Layer is Critical During Black Friday Weekend
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Why Having a Data Layer is Critical During Black Friday Weekend

Black Friday and Cyber Monday annually present marketers with ample eCommerce insights, as high traffic and large purchase volumes offer rich customer data for…

7-minute read
Google Analytics 360 Partner Checklist
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Google Analytics 360 Partner Checklist

Have you read our blog post, Are You Getting the Most Out of Your Google Analytics 360 Partner?  It’s important to take inventory of…

Tag Governance Playbook for 2020
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Tag Governance Playbook for 2020

Customer data is one of the most valuable assets in today’s business world and is a foundational component of corporate marketing. Ensuring accurate, consistent,…

How ITP and Other Browser Cookie-Expiration Changes Affect Your eCommerce Measurement
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How ITP and Other Browser Cookie-Expiration Changes Affect Your eCommerce Measurement

Fill out the form to download a copy of the slides!  What is ITP and why does it matter? And what do I need…

Understanding Your Customer Journey with Google Analytics 360
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Understanding Your Customer Journey with Google Analytics 360

Fill out the form to download the slides!  The wealth of data within Google Analytics’ stock reports can be interesting but can ultimately lead…

Google Cloud for Marketers: Create a Single View for Media Effectiveness
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Google Cloud for Marketers: Create a Single View for Media Effectiveness

Fill out the form to download the slides!  Learn how Google Cloud can be used by marketers, to create a single view of your…

Can Customer Data Governance Create Value for Your Organization?
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Can Customer Data Governance Create Value for Your Organization?

Do you or key stakeholders in your organization really know how or if your customer data is being collected, stored, and used? A discussion like…

6-minute read
Getting Started with Google Optimize: A/B Testing and Personalization
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Getting Started with Google Optimize: A/B Testing and Personalization

Fill out the form to download a copy of the slides! Are you interested in getting started with or learning about Google Optimize? This…

The Importance of a Single Customer View
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The Importance of a Single Customer View

Fill out the form to download the slides! In the marketing and advertising industry, new terms, phrases, and acronyms appear almost daily. One such…

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