Lenovo: Tag Governance Case Study
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Lenovo: Tag Governance Case Study

Lenovo needed help creating a tag management and governance strategy, leading them to the experts at InfoTrust and Tag Inspector. In order to properly…

What Is BigQuery and Why Is It Such a Hot Topic?
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What Is BigQuery and Why Is It Such a Hot Topic?

In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…

9-minute read
What Is ITP and What Does It Mean for Web Cookies?
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What Is ITP and What Does It Mean for Web Cookies?

With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…

3-minute read
How to Know If Your Organization Is Ready for Google Analytics 360
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How to Know If Your Organization Is Ready for Google Analytics 360

https://www.youtube.com/watch?v=FUcMW0Q6rNA&feature=youtu.be Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson will outline how to determine if purchasing Google Analytics…

Why SessionCam is an Essential Part of Marketing Technology Stack
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Why SessionCam is an Essential Part of Marketing Technology Stack

SessionCam is an intelligent, enterprise-level website optimization tool. Organizations utilize this cloud-based tool to reveal consumer behavior and discern problems in user experience that…

6-minute read
How Top Companies Progress Through the Digital Analytics Journey
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How Top Companies Progress Through the Digital Analytics Journey

Did you miss our webinar on how top companies progress through the digital analytics journey? No worries, we’ve got you covered! Fill out the…

CCPA Quick Guide | Understand California Consumer Privacy Act Basics
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CCPA Quick Guide | Understand California Consumer Privacy Act Basics

[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…

7-minute read
Digital Transformation: Applying Analytics to Solve Marketing Challenges
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Digital Transformation: Applying Analytics to Solve Marketing Challenges

Did you enjoy our first webinar in the Spring of Google Analytics Webinar series? Fill out the form to download the slides! When it…

5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event
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5 Reasons You Need to Be at the InfoTrust Google Analytics Roadshow Event

The early-morning grind in the Bay Area is real. Whether your weekdays are full of meetings or centered around overflowing email inboxes, a busy…

5-minute read
5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard
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5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

6-minute read
What You Need to Know About Google Analytics 360 in 2019
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What You Need to Know About Google Analytics 360 in 2019

Fill out the form to download the slides! Google Analytics 360 (GA 360) has gone through a lot of exciting changes since it was…

InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360
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InfoTrust 2019 Roadshow: Growing eCommerce and DTC Business with Google Analytics 360

Larger marketing budgets and an influx of direct-to-consumer businesses mean that organizations can’t just outspend their competitors anymore—they must outsmart them to survive and…

4-minute read

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