May 25: Deadline to Comply with the EU’s General Data Protection Regulation
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May 25: Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

4-minute read
Webinars: Becoming Data-Driven with DoubleClick by Google
Analyze.ly Now Has eCommerce Data Upload Capability
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Analyze.ly Now Has eCommerce Data Upload Capability

In an era when on-the-go consumers use multiple devices to look for, learn about and ultimately buy a product either online or in a…

5-minute read
Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal
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Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

5-minute read
Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates
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Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
Office Hours: Customer Lifetime Value with Peter Fader
Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid
eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics
3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers
Back to Basics: Customer Lifetime Value
The Importance of Digital Analytics Architecture + Tag Management
Never Collect Junk Data Again: Tips + Tricks to Ensure Accurate Data Collection in Google Analytics

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