Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
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Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness

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2-minute read
Becoming Data-Driven with DoubleClick by Google
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Becoming Data-Driven with DoubleClick by Google

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May 25: Deadline to Comply with the EU’s General Data Protection Regulation
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May 25: Deadline to Comply with the EU’s General Data Protection Regulation

Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…

4-minute read
Webinars: Becoming Data-Driven with DoubleClick by Google
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Webinars: Becoming Data-Driven with DoubleClick by Google

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2-minute read
Analyze.ly Now Has eCommerce Data Upload Capability
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Analyze.ly Now Has eCommerce Data Upload Capability

In an era when on-the-go consumers use multiple devices to look for, learn about and ultimately buy a product either online or in a…

5-minute read
Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal
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Here’s Why DoubleClick Belongs in Large Organizations’ Analytics Arsenal

The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…

5-minute read
Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates
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Tracking and Analyzing on ChatBot Activity Leads to Higher Conversion Rates

Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…

8-minute read
Office Hours: Customer Lifetime Value with Peter Fader
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Office Hours: Customer Lifetime Value with Peter Fader

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Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid
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Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid

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eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics
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eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics

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3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers
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3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers

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Back to Basics: Customer Lifetime Value
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Back to Basics: Customer Lifetime Value

Download slides from a presentation by Michael Loban and Peter Fader of Zodiac and Wharton. Learn about Customer Lifetime Value, Common Marketing Metrics, how…

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