The Importance of Social Media in e-Commerce
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The Importance of Social Media in e-Commerce

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> The growth of social media in today’s day and age is astonishing to say the…

Google Analytics Multi-Channel Conversion Segments for eCommerce
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Google Analytics Multi-Channel Conversion Segments for eCommerce

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to…

Google Analytics Multi-Channel Attribution and Funnels for eCommerce
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Google Analytics Multi-Channel Attribution and Funnels for eCommerce

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”,…

5 Google Analytics Tracking Tips for Global Enterprise Sites
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5 Google Analytics Tracking Tips for Global Enterprise Sites

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> Whether you are a news site that has a global presence, an eCommerce site with…

10 Evaluation Criteria for an Enterprise Website Analytics Solution
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10 Evaluation Criteria for an Enterprise Website Analytics Solution

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> In the past few months, I have heard many questions about selecting the right enterprise…

Intro to Advanced Enterprise Google Analytics: Multi-site Companies
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Intro to Advanced Enterprise Google Analytics: Multi-site Companies

< !DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> When it comes to web analytics, the larger the organization, the more complicated the data…

Google Analytics Tip: (not provided) Keywords and Landing Pages
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Google Analytics Tip: (not provided) Keywords and Landing Pages

Google Analytics is wonderful for capturing visitor traffic data and giving web marketers insight to what those visitors are searching for to land on…

Google Analytics 101: Scheduling Emails
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Google Analytics 101: Scheduling Emails

So to continue on my previous post about Using Alerts, I decided to write another short blog post about an easy to use, and…

Google Analytics 101: Using Alerts
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Google Analytics 101: Using Alerts

Google Analytics provides so many different ways to slice web traffic data into multiple dimensions, metrics, and customizable views.  Sometimes it can be overwhelming to look…

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