Q+A with Forrester: Customer Lifetime Value
A Step-by-Step Guide: Leveraging Data Analytics to Help You Get Your Next Promotion
Google Announces New Cross-Device Features for Google Analytics
Top 10 Viable Strategies to Effectively Compete With Amazon
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Top 10 Viable Strategies to Effectively Compete With Amazon

“We started 90 years ago as a single store in Newark, NJ and are passionate about keeping that corner store spirit alive. Our marketing…

2-minute read
Integrating Google Analytics 360 with Search Ads 360: Part 2
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Integrating Google Analytics 360 with Search Ads 360: Part 2

This is part 2 of a two part series on integrating Google Analytics 360 with Search Ads 360) (previously known as Google DoubleClick Search), as…

2-minute read
Metrics That Matter: An Analysis of Customer Lifetime Value
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Metrics That Matter: An Analysis of Customer Lifetime Value

https://www.youtube.com/watch?v=58GJ0QTigZQ Customer Lifetime Value (LTV): A calculation of the revenue a customer will generate over the course of their relationship with a company. Fill…

Google Analytics 360 + DoubleClick Campaign Manager Part 2
Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1
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Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1

In part 1 of this series, we provide an overview of the benefits and reporting capabilities of integrating Google Analytics 360 with Search Ads…

2-minute read
Integrating Google Doubleclick Bid Manager with GA360: Part 1
Google 360 + DoubleClick Campaign Manager: Part 1
Using The Doubleclick Digital Marketing Stack to Achieve Marketing Greatness
Becoming Data-Driven with DoubleClick by Google

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