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In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…
In today’s fast-paced digital marketing world, marketing leaders are always on the lookout for innovative ways to use AI. While AI is often associated…
So you’ve made the decision to use a reseller and control your own DV360 or CM360 license, instead of accessing these platforms through your…
In light of recent developments, specifically Google’s announcement to delay the deprecation of third-party cookies in Chrome, InfoTrust has renamed its upcoming full-day event…
The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…
Marketing directors and CMOs often say it is difficult to get an accurate and insightful view across your entire marketing stack. There are significant…
For four years, Google has asserted their plans to deprecate support for third-party cookies in the most widely used web browser on the market,…
Table of Contents Organizations can make better decisions with data. Data allows everyone to be more efficient and effective in decision making, which can…
At InfoTrust, our commitment to giving back is deeply embedded in our company culture. We organize four give-back events throughout the year, each designed…
Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…
One of the key questions we seek to answer when implementing web analytics measurement is “Where is my traffic coming from?” While Google Analytics…
Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…
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