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As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…
Working in the corporate world, there are few instances when you walk into a room and know that everyone in that room sees you…
This is part two in our AI-Ready Data Pipelines series. Read part one here. Having a first-party data collection endpoint does not leave you…
Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) incorporates and makes mandatory provisions of the Canadian Standards Association’s Model Code for the Protection…
Whether you are turning data into magic in-house, or relying on third parties for all the oohs and aahs that set you apart from…
Media agencies play a critical role within any digital advertiser. They are accountable for configuring and running your global media campaigns and protecting your…
As we all know, websites collect tons of consumer data, and that data drives much of the advertising and marketing we see online. With…
Yell it from the rooftops: “Hashed data is NOT anonymous data!” For compliance professionals familiar with global regulations, this should not be a surprise….
If you are in the healthcare industry, you are likely well aware of the heightened scrutiny surrounding HIPAA compliance and the obligations organizations must…
InfoTrust was recently named as one of the 2024 Best Employers in Ohio. The annual list of the Best Employers in Ohio was created…
[Editor’s note: This press release was originally shared on tinuiti.com on Aug. 15, 2024. To see the original release, click here.] NEW YORK, NY – August…
In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…
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