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2013 State of Web Analytics Infographic

2013 State of Web Analytics Infographic

At InfoTrust, we know and love analytics. From being a Google Analytics Certified Partner to writing a whole lot of content on web analytics, we…

Intro to Advanced Enterprise Google Analytics: Multi-site Companies

Intro to Advanced Enterprise Google Analytics: Multi-site Companies

When it comes to web analytics, the larger the organization, the more complicated the data analysis can be.  Luckily for us, the infinite ways…

Google Analytics Advanced Segments Discrepancy… or Not?

Google Analytics Advanced Segments Discrepancy… or Not?

Advanced segments are awesome because they provide ways to segment traffic based off premade data or custom segments.  They don’t need regex but still…

Google Analytics Feature You Should Always Use: Secondary Dimension

Google Analytics Feature You Should Always Use: Secondary Dimension

A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports.  Although we have all…

6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic

6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic

While web analytics tools like as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…

Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

Quick Tip: Google Analytics Real-Time For Testing Filters

Quick Tip: Google Analytics Real-Time For Testing Filters

There is nothing quite as good as instant results.  When I want to see if some sort of marketing tactic or campaign is working,…

Custom Search Engine for Top Google Analytics Blogs

Custom Search Engine for Top Google Analytics Blogs

In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…

10 Web Analytics Resolutions for 2013

10 Web Analytics Resolutions for 2013

New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…

Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

In spirit of the holiday season, some of the InfoTrust gang went on a road trip!  This week, Andy, Andrew and I are attending…

Google Analytics Reporting: Goal Flow

Google Analytics Reporting: Goal Flow

Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…

Understanding, Measuring and Participating in the Consumer Journey

Understanding, Measuring and Participating in the Consumer Journey

Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…

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