Analytics Articles

ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

What You Need to Know About ITP 2.0 and Your Tag/Pixel Management

Common Analytics Pain Points for Publishers + Solutions

Google Announces New Cross-Device Features for Google Analytics

Integrating Google Analytics 360 with Search Ads 360: Part 2

This is part 2 of a two part series on integrating Google Analytics 360 with Search Ads 360) (previously known as Google DoubleClick Search), as…

Google Analytics 360 + DoubleClick Campaign Manager Part 2

Integrating Google Doubleclick Bid Manager with GA360: Part 1

Google 360 + DoubleClick Campaign Manager: Part 1

Google Analytics NowSyncs with CRMs to Obtain Accurate Subscription Data

Getting accurate first-time subscription revenue data via Google Analytics has been easy. But getting accurate data about subsequent revenue related to subscriptions has been…

Results from Real-Time in Google Analytics: Easier to See + Display

Users of the Real-Time feature of Google Analytics now can see – and share — their results more easily. As you may know, Real-Time…

How to Track Snapchat Campaigns in Google Analytics

Snapchat: the kids love it and brands don’t quite know what to do with it. As more and more brands begin to test the…

Leveraging Google Data Studios: Exporting Data from a Chart

We have already explored how Google Data Studio makes every bit of your data accessible and useful in previous posts. Data Studio allows your team to…