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“Digital” is perhaps one of the most over-hyped terms in the media today. When we think about digital transformation, you can think of it…
“Ask the Right Questions; Actionable questions lead to actionable data.” In our webinar on eCommerce: Best Practices for Data-Driven Marketing Using Google Analytics, we answered…
A few months back, Google rolled out Google Data Studio to lots of countries, including in the United Arab Emirates – That’s where I’m…
Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…
Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…
Single-Page Applications (SPAs) are incredibility beneficial for attracting new prospects, enhancing user experience, and ultimately gaining more response from site visitors. However, without a…
Table of Contents The Planning Phase Understand All the Attributes Build Your Implementation Specs The Implementation Phase Implement All Analytics Across All Platforms at…
Complicated. That is what marketers feel when it comes to Attribution. It can be a perplexing topic when the goal is effective budget spending…
Himanshu Sharma is the founder of Optimize Smart (formerly SEO Takeaways). He runs one of the world’s most popular blogs on analytics on optimizesmart.com….
“Conversion rate is not just an important measure in terms of helping us understand how a campaign is performing and actually generating revenue, but…
Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…
We understand that most of you are already aware what a Google Attribution Report looks like. But for those who do not, please keep…
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