InfoTrust Analytics Trends: May 15th, 2015

InfoTrust Analytics Trends: May 15th, 2015

Hey all! Hope you have had a great week!  Pitch Perfect 2 is out, Elon Musk’s Tesla Powerwall is changing the world, and did…

2-minute read
InfoTrust Analytics Trends: May 8th, 2015
InfoTrust Analytics Trends: May 1st, 2015

InfoTrust Analytics Trends: May 1st, 2015

Welcome to another edition of InfoTrust’s Analytics Trends! This week we have some great content from a couple analytics companies and also some thoughts…

2-minute read
InfoTrust Analytics Trends: April 24th, 2015

InfoTrust Analytics Trends: April 24th, 2015

What a week it was in the Internet! Google released new search rankings to be more mobile-friendly. Facebook changed their news feed algorithm. Apple…

2-minute read
Announcing An Exciting Webinar Series With Brian Clifton
InfoTrust Analytics Trends: April 17th, 2015

InfoTrust Analytics Trends: April 17th, 2015

  We’re baaaack!  Don’t they always say the sequel is worse than the orginal? Well they’re wrong. This post is already better, because we have…

2-minute read
InfoTrust Analytics Trends: April 10th, 2015

InfoTrust Analytics Trends: April 10th, 2015

Hey InfoTrust Blog fans! We are introducing a new segment on our blog where every Friday we highlight the top digital marketing and analytics…

2-minute read
A Guide to Switching Web Analytics Tools

A Guide to Switching Web Analytics Tools

Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and…

8-minute read
The 4 Web Analytics Metrics Every Marketer Should Care About

The 4 Web Analytics Metrics Every Marketer Should Care About

When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you,…

7-minute read
5 Reasons Why You Need An Enterprise Web Analytics Tool

5 Reasons Why You Need An Enterprise Web Analytics Tool

These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….

8-minute read
Webinar Download: Driving Marketing ROI with Data Integration

Webinar Download: Driving Marketing ROI with Data Integration

Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…

2-minute read
Why Do Companies Still Have Web Analytics Issues?

Why Do Companies Still Have Web Analytics Issues?

Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….

10-minute read

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