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Google Analytics Feature You Should Always Use: Secondary Dimension

Google Analytics Feature You Should Always Use: Secondary Dimension

A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports.  Although we have all…

5-minute read
6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic

6 Free Analytics Tools to Help You Understand Your Competitor’s Web Traffic

While web analytics tools like as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…

2-minute read
Hubspot Analytics and Google Analytics in Perfect Harmony

Hubspot Analytics and Google Analytics in Perfect Harmony

Not a day goes by without someone asking us a question:  “what analytics tool should I be using?” The most recent example took place…

6-minute read
Quick Tip: Google Analytics Real-Time For Testing Filters

Quick Tip: Google Analytics Real-Time For Testing Filters

There is nothing quite as good as instant results.  When I want to see if some sort of marketing tactic or campaign is working,…

4-minute read
Custom Search Engine for Top Google Analytics Blogs

Custom Search Engine for Top Google Analytics Blogs

In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…

2-minute read
10 Web Analytics Resolutions for 2013

10 Web Analytics Resolutions for 2013

New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…

5-minute read
Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

Google Analytics Special Profiles and Filters: 3rd Party Analytics Tools like ClickTale

In spirit of the holiday season, some of the InfoTrust gang went on a road trip!  This week, Andy, Andrew and I are attending…

4-minute read
Google Analytics Reporting: Goal Flow

Google Analytics Reporting: Goal Flow

Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…

3-minute read
Understanding, Measuring and Participating in the Consumer Journey

Understanding, Measuring and Participating in the Consumer Journey

Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…

4-minute read
Product Launch – Tester for Google Analytics

Product Launch – Tester for Google Analytics

Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…

2-minute read
Using Visitor Flow Feature in Google Analytics and Why It's Valuable

Using Visitor Flow Feature in Google Analytics and Why It's Valuable

Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….

3-minute read
Universal Analytics from Google Analytics

Universal Analytics from Google Analytics

Last week, Google Analytics made a BIG announcement about changes to Google Analytics. One of the fundamental changes to Google Analytics is the introduction…

4-minute read

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