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Hey InfoTrust Blog fans! We are introducing a new segment on our blog where every Friday we highlight the top digital marketing and analytics…
Recently, I was asked about switching from one web analytics tool to another. Specifically, what needs to be considered when making the transition and…
When looking at your analytics report there are numbers on numbers on numbers, you have no idea where to begin. Let me tell you,…
These days, if you’re like me, you’ve probably heard the term “big data” so much that its mention makes you sick to your stomach….
Last week we had a special webinar guest: Neil Hoyne, Head of Customer Analytics at Google! He joined Michael Loban, CMO at InfoTrust, in…
Let’s face it, web analytics tools have been around for a while. Google Analytics was created in 2006, after a 2005 purchase of Urchin….
Last week we had a special webinar guest: Jesse Nichols, Industry Solutions & Partnerships for Google Analytics Premium! He joined Michael Loban, CMO at…
Large enterprises have different data needs than smaller companies and organizations. There are numerous reasons for this, but it typically boils down to the…
Here at InfoTrust, we have the pleasure of working with some very large (and wonderful) e-commerce companies. Our role is to help these companies…
Last week we had a special webinar guest: Marcia Jung, Ecommerce Product Manager at Google! She joined Amin Shawki, Analytics Manager at InfoTrust, in…
It’s that time of year again. The leaves are turning, it’s starting to get cold outside, and the holidays are right around the corner….
According to Gartner, by 2017, CMOs will be spending more on IT than their counterpart CIOs (http://goo.gl/zgAc08). This is not surprising for two reasons:…
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