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You are most likely familiar with the Universal Analytics (UA) settings variable. This lets you define your Google Analytics (GA) property and any parameters…
Many businesses own both Google Analytics (GA) and Quantum Metrics (QM) as part of their analytics deck. As leading analytics platforms, users can take…
This article reviews things you should consider before creating or modifying events. Be sure to check out the best practices section at the end…
Google Analytics 4 (GA4) allows you to create or modify events within the GA4 UI at the property level. This feature can be found…
With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…
Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…
When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…
Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…
Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…
One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….
What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…
As a website owner or digital marketer, it’s crucial to understand your website visitors’ behavior to make informed decisions. That’s where audience overview in…
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