Digital Transformation: Applying Analytics to Solve Marketing Challenges
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Digital Transformation: Applying Analytics to Solve Marketing Challenges

Did you enjoy our first webinar in the Spring of Google Analytics Webinar series? Fill out the form to download the slides! When it…

5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard
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5 Questions to Ask Before Buying that ‘Sexy’ New Marketing Dashboard

Have you been following the latest innovation from tech-based home fitness company Peloton? Whether you’ve seen their ads or have actually taken a test…

6-minute read
InfoTrust is Now a SessionCam Partner!
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InfoTrust is Now a SessionCam Partner!

Session Replay is one of the leading analytics processes and methodologies to understand the problems, issues, and errors that need to be optimized to…

3-minute read
Webinar: Common Analytics Pain Points for Publishers (And How to Fix Them!)
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Webinar: Common Analytics Pain Points for Publishers (And How to Fix Them!)

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What is a Customer Data Platform (CDP)?
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What is a Customer Data Platform (CDP)?

“Packaged software”: A CDP is a prebuilt system that is configured to meet the needs of each client. While CDPs do require some technical…

2-minute read
Understanding User Paths Using Custom Funnel Reports in GA360
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Understanding User Paths Using Custom Funnel Reports in GA360

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2-minute read
InfoTrust is Now a BlueConic Partner!
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InfoTrust is Now a BlueConic Partner!

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2-minute read
Data Studio Tips + Tricks Series: Combining GA Properties
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Data Studio Tips + Tricks Series: Combining GA Properties

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2-minute read
Google Signals: Cross Device Capabilities from Google Analytics
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Google Signals: Cross Device Capabilities from Google Analytics

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2-minute read
ROI of Analytics: Explaining the Business Value of Measurement
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ROI of Analytics: Explaining the Business Value of Measurement

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3-minute read
Publishers and the Customer Data Platform (CDP) Opportunity
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Publishers and the Customer Data Platform (CDP) Opportunity

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A Comparison of Google Analytics 360 & Adobe Analytics
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A Comparison of Google Analytics 360 & Adobe Analytics

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