Common Analytics Pain Points for Publishers (And How to Fix Them!)
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Common Analytics Pain Points for Publishers (And How to Fix Them!)

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Google Analytics 360: A Purchasing Guide for Media Publishers
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Google Analytics 360: A Purchasing Guide for Media Publishers

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Q+A with Forrester: Customer Lifetime Value
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Q+A with Forrester: Customer Lifetime Value

Download our QA with Forrester on Customer Lifetime Value. Customer Lifetime Value (CLV) is not a new metric, but until recently it has been…

A Step-by-Step Guide: Leveraging Data Analytics to Help You Get Your Next Promotion
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A Step-by-Step Guide: Leveraging Data Analytics to Help You Get Your Next Promotion

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Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid
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Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid

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Analytics for a Single-Page Application
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Analytics for a Single-Page Application

Join Andy Gibson, veteran of web analytics consulting & product development — with over 4,500+ sites analyzed and supported annually — and learn how…

3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers
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3 Steps for Measuring ROI of Data Quality for Data-Driven Marketers

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Digital Analytics Architecture for Publishers
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Digital Analytics Architecture for Publishers

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The Importance of Digital Analytics Architecture + Tag Management
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The Importance of Digital Analytics Architecture + Tag Management

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Enterprise Roll-Up Properties for News & Media
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Enterprise Roll-Up Properties for News & Media

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Never Collect Junk Data Again: Tips + Tricks to Ensure Accurate Data Collection in Google Analytics
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Never Collect Junk Data Again: Tips + Tricks to Ensure Accurate Data Collection in Google Analytics

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Sums and Grand Totals Made Easier in Google Data Studio
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Sums and Grand Totals Made Easier in Google Data Studio

Google has made several updates to Data Studio’s Sums and Grand Totals features, giving users even faster, easier access to insights about their data. …

2-minute read

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