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Along with losing weight and exercising more, your 2018 New Year’s resolutions should include this: Get your company compliant with the General Data Protection…
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In an era when on-the-go consumers use multiple devices to look for, learn about and ultimately buy a product either online or in a…
The digital marketing landscape is a complex terrain to travel. With so many different channels and ways to engage your customers, you can’t settle…
Believe it or not – chatbots that pop up on your website or mobile app — like IBM’s Watson or LiveChat – can double…
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Download slides from a presentation by Michael Loban and Peter Fader of Zodiac and Wharton. Learn about Customer Lifetime Value, Common Marketing Metrics, how…
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