Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend
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Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend

Fill out the form to download the slides! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend,…

5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis
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5 Ways to Fine-Tune Your Digital Advertising and Analytics Strategies During a Crisis

“Never waste the opportunity offered by a good crisis.” – Niccolò Machiavelli This crisis presents us with an opportunity to pool our collective knowledge…

4-minute read
Understand Customer Behavior Across Platforms with App + Web Properties
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Understand Customer Behavior Across Platforms with App + Web Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

6-minute read
Pros and Cons of Heap Analytics
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Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

2-minute read
How to Combat Possible Adobe Analytics Data Loss
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How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

3-minute read
10 Common Questions From Companies Considering Google Analytics 360
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10 Common Questions From Companies Considering Google Analytics 360

Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…

14-minute read
Planning for a Post-COVID-19 World: The Fight For Consumer Habits
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Planning for a Post-COVID-19 World: The Fight For Consumer Habits

I’ve been a loyal gym member for almost 10 years. When I’m not traveling, I’m in the gym 5-6 times a week. The facilities…

10-minute read
Save 10+ Hours Per Week With These Marketing Analytics Tips
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Save 10+ Hours Per Week With These Marketing Analytics Tips

With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….

9-minute read
How Changing Browser Cookie Policies Affect Your Digital Marketing
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How Changing Browser Cookie Policies Affect Your Digital Marketing

Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…

Doing More With Less: When Times Call for Cutting Digital Budgets
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Doing More With Less: When Times Call for Cutting Digital Budgets

Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…

5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis
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5 Ways Digital Analytics Can Help Retail and eCommerce Companies in Times of Crisis

What an incredible amount of change in just a few weeks. By now, nearly every industry and working professional has felt the effects of…

10-minute read
Working Remote? Beware of Data Visualization Risks
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Working Remote? Beware of Data Visualization Risks

I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…

6-minute read

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