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Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4…
The world-changing events of 2020 impacted nearly every industry, with retail and eCommerce seeing dramatic shifts in consumer behavior. While the COVID-19 pandemic is…
If you’re a marketer looking to sharpen your skills, or a business owner hoping to take your organization to the next level, then look…
This article was written by InfoTrust’s CEO Alex Yastrebenetsky and Head of Talent Acquisition and Operations Manager Lisa Wilms. Say you and your family…
“Are we giving because we’re growing, or are we growing because we’re giving?” During a tumultuous year in which companies needed to adapt to…
With 2020 now behind us, I hope that 2021 brings you and your loved ones better luck and joy. Last year around this time,…
While it’s common for consumer packaged goods (CPG) companies to consider transitioning to a direct-to-consumer (D2C) model, I find that many fail to do…
Google Analytics 4 provides comprehensive insights into the user journey, combining website and app experiences into a single platform. It helps businesses understand their…
As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
If you’re a global organization, you understand the need to personalize your search strategy and keywords to account for regional differences. You probably do…
Holiday campaigns are top-of-mind for most marketers this time of year, and tying results to business objectives is key to success. Each customer interaction…
In May 2020, the Digital Analytics Association launched a new industry compensation survey in partnership with InfoTrust. In the DAA’s words, “This survey sought…
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