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Universal Analytics (UA) was released in 2012. Nearly a decade later, Google launched the most significant analytics platform upgrade in that span with the…
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
If you are evaluating your Business Intelligence (BI) platform or are curious about what else exists, there’s no shortage of platforms to choose from….
Having a strong analytics platform is critical to enhance and maintain an online presence for your business. However, it’s not just about having a…
Tableau, a data analysis and visualization tool, was founded in 2003 and acquired by Salesforce Inc. in 2019. It gained a lot of popularity…
One of the hardest things about diving into a new technology is that you don’t know what you don’t know. Here at InfoTrust, we…
There’s a lot of anticipation surrounding Google Analytics 4, an update within the Google Analytics (GA) product. Until recently, web analytics remained separate from…
As a data scientist with InfoTrust, my team and I have the opportunity to work with marketers from some of the largest organizations in…
Diapers, coffee, and frozen pizza are probably not the topics being discussed in the board rooms at the big car makers in 2021. But…
You likely have heard about one of Google’s newest products, Ads Data Hub, but you’re probably wondering… “Do I really need another tool?” While…
Server-side tagging is the process of moving tags and third-party scripts off of your company’s website and onto a server that your organization owns…
As web analysts begin preparing for the fourth generation of Google Analytics, aptly named “Google Analytics 4,” a few common questions have cropped up…
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