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What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
The experienced digital analytics consulting team at InfoTrust is proud to share that Industry Team Lead Mai AlOwaish was recently published in Applied Marketing…
You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
Have you ever noticed that the Google Analytics data model includes two metrics for reporting on revenue collection: revenue and product revenue? And not…
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
In this age of the hyperconnected customer, information search and convenience are the ultimate currencies. Customers today are actively seeking ways to gain more…
Display and Video 360 allows businesses to develop end-to-end marketing campaigns in a single platform and to seamlessly integrate with other Google Marketing Platform…
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
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