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As the marketing technology landscape continues to grow beyond 8,000 martech solutions (up 13.6% YoY), the team at InfoTrust is taking a deep-dive look…
[Editor’s note: This article was last updated on June 8, 2022. New resources will be added as they become available.] October 2020 brought with…
We are in the last few days of summer, which for retailers means that the holidays are right around the corner. In this unprecedented…
What is A/B testing and when would you use it? A/B testing, in simple terms, is an experimentation method that involves applying a change…
The experienced digital analytics consulting team at InfoTrust is proud to share that Industry Team Lead Mai AlOwaish was recently published in Applied Marketing…
You’ve heard about cookie restrictions which have spurred regulations like ePrivacy in EUR, and other regulations around customer data usage and consent such as…
Google Tag Manager’s CSS selector rule is arguably one of the most commonly used and talked about methods of tracking your cleverly-built pride and…
This holiday season will be a special one. Some big box stores have already announced they won’t be opening for Black Friday, and consumer…
Have you ever noticed that the Google Analytics data model includes two metrics for reporting on revenue collection: revenue and product revenue? And not…
Every now and then I get a question about which statistical methodology is best for A/B testing, Bayesian or frequentist. And usually, as soon…
At InfoTrust, our team is proud to work with many large media companies that own and operate a number of digital platforms to reach…
Wouldn’t it be great to target the right person, at exactly the right time? As marketers, we hear how easy this should be—but where…
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