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Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…
As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…
A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…
In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…
In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…
The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…
Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…
One of the key questions we seek to answer when implementing web analytics measurement is “Where is my traffic coming from?” While Google Analytics…
Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…
If you’re considering investing in Google Analytics 360 (GA360) but find yourself with questions about its features, purchase process, and benefits, you’re in the…
Consent Mode is a component of a website or application’s data collection architecture which will “translate” the consent preference of a consumer, as indicated…
Understanding how your users interact with your app or website is crucial for any marketer. Google Analytics 4 (GA4) offers a powerful tool for…
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