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Analytics Articles

Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Customizing Google Analytics 4 Consent Mode: How to Tailor Your Settings to Your Business Needs

Consent Mode’s primary purpose is to mitigate losing data to users who have not consented while still respecting data privacy. To mitigate data loss,…

3-minute read
Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

Dimension and Metric Scoping in Google Analytics 4: Essential Context for Understanding and Analyzing Your Data

As the analytics world has transitioned from the supremacy of Universal Analytics into the new era of Google Analytics 4 (GA4), it has become…

6-minute read
Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

Fixing Common Google Analytics 4 for Firebase Tracking Issues: Troubleshooting Tips

When working with Google Analytics 4 (GA4) for Firebase, tracking issues can disrupt the accuracy of your data and impact decision-making. In this guide,…

4-minute read
Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Google Analytics 4 Data Import: What Can I Import and Is It Retroactive?

Data Import allows you to add external data to your existing Google Analytics 4 (GA4) data. The data you can import is categorized into…

3-minute read
Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

Maximizing Your Ad Performance with Google Analytics 4: A Beginner’s Guide to Advertising Data and Insights

As marketers attempt to navigate the increasingly complex martech ecosystem, the intricacies of modern measurement and reporting make it easy to lose sight of…

5-minute read
Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

Unlocking Opportunity: Using First-Party Data to Reach the Right People at the Right Stage of their Buying Journey

A holistic, full-funnel strategy is essential for digital marketers who aim to maximize the potential of their campaigns. The buying cycle is often not…

9-minute read
How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

How Do I Get Session-Level Attribution in Google Analytics 4 BigQuery?

In the world of digital analytics, understanding user behavior across sessions is crucial for making informed business decisions. Google Analytics 4 (GA4) has revolutionized…

13-minute read
Attribution Impacts on Data in Google Analytics 4

Attribution Impacts on Data in Google Analytics 4

In Universal Analytics (sometimes known as GA360 or GA3), the fundamental marketing traffic source dimensions include Channel Grouping, Source, Medium, and Campaign. This structure…

11-minute read
How to Responsibly Use Analytics in Healthcare Marketing

How to Responsibly Use Analytics in Healthcare Marketing

The landscape of internet privacy is ever-evolving, especially within the last 3-4 years. As we saw with the GDPR regulations and CCPA, privacy is…

4-minute read
Calculated Metrics in Google Analytics 4

Calculated Metrics in Google Analytics 4

Calculated metrics in Google Analytics 4 (GA4) take your analysis one step deeper by allowing you to create new calculations based off multiple existing…

4-minute read
How to Use UTM Parameters in Google Analytics 4

How to Use UTM Parameters in Google Analytics 4

One of the key questions we seek to answer when implementing web analytics measurement is “Where is my traffic coming from?” While Google Analytics…

4-minute read
Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Exporting Your Google Analytics 4 (GA4) Data: GA4 Data API vs. Google BigQuery Comparison and Business Use Cases

Businesses are transitioning from Universal Analytics to Google Analytics 4 (GA4), familiarizing themselves with its features. Clients have specific use cases for accessing data…

4-minute read
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