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So following up on a previous post about Multi-Channel Funnel Reports and Attribution, I had to describe an awesome feature with these Google Analytics reports,…
A few frequently used terms in the analytics industry lately include “multi-channel tracking”, “attribution modeling”, and “multi-funnel conversions”. All fancy ways to say the…
Whether you are a news site that has a global presence, an eCommerce site with a broad consumer base, or just a large multi-country…
At InfoTrust, we have a culture of constant learning and improvement. And it shows with the certifications we currently hold and strive for. One…
In the past few months, I have heard many questions about selecting the right enterprise analytics tool. Organizations are either evaluating their current vendor,…
At InfoTrust, we know and love analytics. From being a Google Analytics Certified Partner to writing a whole lot of content on web analytics, we…
When it comes to web analytics, the larger the organization, the more complicated the data analysis can be. Luckily for us, the infinite ways…
Advanced segments are awesome because they provide ways to segment traffic based off premade data or custom segments. They don’t need regex but still…
A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports. Although we have all…
While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…
Not a day goes by without someone asking us a question: “what analytics tool should I be using?” The most recent example took place…
There is nothing quite as good as instant results. When I want to see if some sort of marketing tactic or campaign is working,…
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