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A typical day in a web analyst’s or digital marketer’s life usually consists of looking at online data or reports. Although we have all…
While web analytics tools such as Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need…
Not a day goes by without someone asking us a question: “what analytics tool should I be using?” The most recent example took place…
There is nothing quite as good as instant results. When I want to see if some sort of marketing tactic or campaign is working,…
In today’s modern digital age, marketers like myself are constantly seeking out shortcuts to find exactly what we want. In fact, that’s why Google…
New Year’s is the ideal time for making resolutions (that we keep until the second week of January). It seems like everyone around me…
In spirit of the holiday season, some of the InfoTrust gang went on a road trip! This week, Andy, Andrew and I are attending…
Two weeks ago I wrote about the Visitors Flow Report in Google Analytics and how it can visually display the navigation visitors take while…
Often we look at Google Analytics, Omniture or any other analytics platform to understand what our consumers want. We have to consider, however, that…
Every website today should have an analytics platform to measure website’s performance and collect data that will help companies make better marketing decisions. Google Analytics is…
Understanding visitor behavior and navigation through your website is useful, sure, but it can be difficult to really visualize the actual path your website visitors take….
Last week, Google Analytics made a BIG announcement about changes to Google Analytics. One of the fundamental changes to Google Analytics is the introduction…
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