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The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…
What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…
Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…
EU Country Rulings Multiple data protection authorities across Europe have released unfavorable findings against Google Analytics (GA), including the latest iteration of Google Analytics…
Google Analytics 4 (GA4) has introduced a new way to set goals and conversions. Instead of needing to build out a goal as was…
Google Analytics 4 (GA4) filtering when compared to Universal Analytics (UA) is clearly more restrictive. Gone are the days of filtering by URL string….
Introduction As the martech world begins preparing for our cookieless, privacy-centric future, Google has responded with their own platform updates to address consumer concerns…
Google Analytics is the most powerful and effective tool for tracking and analyzing your website traffic. It is also the most popular: roughly 55…
Tags can be tricky and simple at the same time. The concept behind the Universal Analytics (UA) event tags are simple. Three values are…
Google Analytics 4 (GA4) offers a lot of new features as compared to Universal Analytics. One of the new additions in GA4 is DebugView…
October is a significant month for many. Fall festivities are in full swing, the holidays are around the corner, and your favorite football team…
So you’ve heard that Universal Analytics (UA) is sunsetting by July 2023 and you’ve managed to get your tracking in place for Google Analytics…
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