How Data Minimization Benefits CPG Organizations

How Data Minimization Benefits CPG Organizations

It seems almost paradoxical: you can spend less money maintaining your data collection framework, reduce your compliance risk, and improve the quality of your…

5-minute read
Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

Google Releases A/B Testing Partners to Replace Google Optimize at Sunset

As Google continues on the path towards creating a better overall experience for experiments in Google Analytics 4 (GA4), they recently announced more news…

2-minute read
Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Four A/B Testing Platforms to Consider When Planning for the Sunset of Google Optimize

Google recently announced that both Google Optimize and the Google Optimize integration with Google Analytics 4 (GA4) will sunset on September 30, 2023. After…

11-minute read
What Happened to Views and Filters in Google Analytics 4?

What Happened to Views and Filters in Google Analytics 4?

For years, Google Analytics has been known for its simple hierarchy of Account > Property > View. If you took a Google Analytics Academy…

10-minute read
Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

Google Analytics 4 Reports: Sampling, Cardinality, and Thresholding … Oh My! 

“Do you suppose we’ll meet any wild animals?” Dorothy timidly asked the Tin Man before being startled by the Lion on their trip down…

6-minute read
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics…

4-minute read
How To Fix Multiple Payment Method Issues In Google Analytics

How To Fix Multiple Payment Method Issues In Google Analytics

Most online businesses, including eCommerce, accept payment online using multiple payment methods. These payment methods may include PayPal, card payment, Stripe, etc. This is…

5-minute read
Google Analytics Consent Mode | A Conceptual Review

Google Analytics Consent Mode | A Conceptual Review

Introduction Google Analytics Consent Mode is a new functionality for Google Analytics 4 (GA4) that provides a solution for the challenge of reporting user…

4-minute read
Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

Google Signals in Google Analytics 4 and How It Impacts Your Audience Strategy

About Google Signals Google Signals is an analytics feature provided by Google that enables cross-device reporting and remarketing. Integrated with Google Analytics, Signals helps…

9-minute read
Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

Planning Your Digital Analytics Strategy around 2023 Healthcare Trends

The weather is cooling. Leaves are falling. You see your first Christmas display at your local home goods store. Mariah Carey starts playing on…

5-minute read
Firebase Tools and Features: Analytics

Firebase Tools and Features: Analytics

What Is Firebase? Firebase is Google’s Backend-as-a-Service (Baas) solution for mobile app development. Originally it was developed and launched in 2011 by Firebase Inc.,…

5-minute read
What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

What Will Happen If My Org Doesn’t Migrate to Google Analytics 4?

Introduction You have probably heard about the sunsetting of Universal Analytics (UA) and the push towards Google Analytics 4 (GA4). At InfoTrust, we strongly…

3-minute read