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At the intersection of digital analytics and media enablement, InfoTrust's privacy-centric solutions drive measurable business outcomes for brands and agencies.

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Analytics Articles

The Side Effects of Creating or Modifying Events in Google Analytics 4 UI

The Side Effects of Creating or Modifying Events in Google Analytics 4 UI

This article reviews things you should consider before creating or modifying events. Be sure to check out the best practices section at the end…

4-minute read
Creating or Modifying Events in Google Analytics 4 UI

Creating or Modifying Events in Google Analytics 4 UI

Google Analytics 4 (GA4) allows you to create or modify events within the GA4 UI at the property level. This feature can be found…

4-minute read
Google Analytics 4 Data Retention Settings 101

Google Analytics 4 Data Retention Settings 101

With Google Analytics 4 (GA4), Google has added many advanced and privacy-centric features. Many of the features make our lives easier and add value…

3-minute read
Boxing vs. Digital Analytics: A Comparison of Two Disciplines

Boxing vs. Digital Analytics: A Comparison of Two Disciplines

Boxing and digital analytics may seem like two very different activities, but they actually have a lot in common. Both require discipline, focus, and…

5-minute read
Basics of Custom Dimensions and Metrics in Google Analytics 4

Basics of Custom Dimensions and Metrics in Google Analytics 4

When it comes to Google Analytics 4 (GA4), custom dimensions and metrics are like the spice in your favorite dish. They add that extra…

4-minute read
Overview of Data Import in Google Analytics 4

Overview of Data Import in Google Analytics 4

Google Analytics 4 (GA4), also known as GA4 App+Web, is the latest version of Google Analytics that offers a more advanced and comprehensive approach…

5-minute read
(Not Set) in Google Analytics 4 Landing Page Report: Causes and Solutions

(Not Set) in Google Analytics 4 Landing Page Report: Causes and Solutions

Recently, InfoTrust consultants have received many questions related to (not set) in the Google Analytics (GA4) landing page reports. Whenever clients see a large…

4-minute read
Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

Understanding Facebook CAPI Integration with Google Analytics 4 Using Server-Side Google Tag Manager

One of the most sought-out solutions happens to be how to use Facebook Conversions API with the server-side implementation in Google Analytics 4 (GA4)….

8-minute read
Google Analytics 4 User Pathways Overview

Google Analytics 4 User Pathways Overview

What are people doing? A question asked by many, for many different reasons, in various situations. As a digital professional (marketing, analyst, experience, etc.)…

6-minute read
Overview of Audiences in Google Analytics 4

Overview of Audiences in Google Analytics 4

As a website owner or digital marketer, it’s crucial to understand your website visitors’ behavior to make informed decisions. That’s where audience overview in…

3-minute read
Considerations When Migrating from Adobe Analytics to Google Analytics 4

Considerations When Migrating from Adobe Analytics to Google Analytics 4

Migrating from one analytics platform to another can be compared to moving from one house to another. Just like how you carefully plan and…

11-minute read
What Do Media Companies Need to Know about Google Analytics 4?

What Do Media Companies Need to Know about Google Analytics 4?

So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…

6-minute read
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