Grow Your Media Accounts by Enabling Automation
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Grow Your Media Accounts by Enabling Automation

As media buyers, you’re no strangers to the rapid changes sweeping through the world of paid digital media. The landscape is shifting beneath our…

4-minute read
Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified
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Navigating Analytics Evolution: GA4 vs. GUA Attribution Demystified

Fill out the form to download a copy of the slides! Tune into this insightful webinar on navigating the ever-evolving landscape of analytics. In…

Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples
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Leveraging Custom Dimensions and Metrics in Google Analytics 4 for Content Performance Measurement: Best Practices and Real-World Examples

In today’s digital landscape where content reigns supreme, understanding how your audience interacts with your content is paramount for success. For news and media…

5-minute read
Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1
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Time’s Ticking: Select Universal Analytics Features Are Gone Before July 1

https://youtu.be/L_Y6EpMRMi8Fill out the form to download a copy of the slides! In this edition of a monthly webinar series, we dive into the world of…

Migrating Your Looker Studio Dashboards from Universal Analytics to GA4
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Migrating Your Looker Studio Dashboards from Universal Analytics to GA4

Fill out the form to download a copy of the slides! Have you been using Looker Studio to distill Universal Analytics data for your…

News and Media Industry Trends to Watch for in 2024
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News and Media Industry Trends to Watch for in 2024

The media, broadcast, and digital publishing industry is undergoing a period of rapid transformation, driven by technological advancements, shifting consumer preferences, and evolving regulatory…

5-minute read
Get More from Less: 5 Ways to Maximize Value from First-Party Data
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Get More from Less: 5 Ways to Maximize Value from First-Party Data

https://youtu.be/Df0SDyoXHGQ Fill out the form to download a copy of the slides! By the end of 2024, 8 States in the US will have…

Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective
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Navigating the Complexity of Measuring Connected TV and OTT with Web Analytics Tools: A Privacy-Centric Perspective

Connected TV (CTV) devices and Over-The-Top (OTT) platforms have experienced significant growth in recent years, becoming a preferred choice for consuming content on various…

8-minute read
The Value of Web Experimentation in GA4 with Optimizely
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The Value of Web Experimentation in GA4 with Optimizely

“The Value of Web Experimentation in GA4 with Optimizely” is your gateway to understanding the power of Optimizely as the ultimate digital testing tool….

What Do Media Companies Need to Know about Google Analytics 4?
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What Do Media Companies Need to Know about Google Analytics 4?

So we all know that Google Analytics 4 is coming and coming fast. And we know if you use Google Analytics that you will…

6-minute read
Getty Images Migrates to Google Analytics 4 and Proactively Prepares for Universal Analytics Sunset
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Getty Images Migrates to Google Analytics 4 and Proactively Prepares for Universal Analytics Sunset

Getty Images migrated their Data Mart analytics data (DMART) from Google Analytics (Universal Analytics) to Google Analytics 4 (GA4) to get the most out…

Why Should Media Companies Use Digital Analytics in 2023?
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Why Should Media Companies Use Digital Analytics in 2023?

OK, I get it. Nielsen TV ratings is where it is at. Everyone uses it and always has. It is the gold standard in…

6-minute read

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