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In a recent conversation with a media buyer at a Fortune 100 retailer, I was encouraged to hear about the changing perspective in how…
Fill out the form to download the slides! The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture…
Join Amin Shawki, Head of Growth and Strategy as he chats with Melanie Bowles, Lead Analytics Consultant, and Experimentation Specialist about testing and experimenting…
Big data. Data lakes. Data warehouses. Unstructured data. Raw data. These buzz words are everywhere today, but what do they mean? How does Google’s…
In this webinar, join InfoTrust Lead Consultant and Data Scientist Pam Castricone to learn how Google Cloud, Google Analytics, and Analytics 360 can be…
Fill out the form to download the slides! Here’s a snippet into what we covered in this webinar: A smarter marketing platform allows enterprise-level…
https://www.youtube.com/watch?v=3Gto81jmBaY&feature=youtu.be Fill out the form to download the slides! As someone who leverages data analytics for a living, here’s a fun fact: Of all…
In 2019, I wrote an article all about this big industry data warehouse called BigQuery. Naturally a lot has changed in three years so…
With the use of third-party cookies, the ability for a business to track a user’s internet activity without their consent or knowledge has been…
https://www.youtube.com/watch?v=FUcMW0Q6rNA&feature=youtu.be Fill out the form to download the slides! In this webinar, InfoTrust’s Andy Gibson will outline how to determine if purchasing Google Analytics…
Did you miss our webinar on how top companies progress through the digital analytics journey? No worries, we’ve got you covered! Fill out the…
[Editor’s note: This CCPA article was originally published on taginspector.com.] On June 28, 2018, the California Consumer Privacy Act (CCPA) was signed into law by Governor…
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