InfoTrust is Now a SessionCam Partner!
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InfoTrust is Now a SessionCam Partner!

Session Replay is one of the leading analytics processes and methodologies to understand the problems, issues, and errors that need to be optimized to…

3-minute read
Webinar: Common Analytics Pain Points for Publishers (And How to Fix Them!)
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Webinar: Common Analytics Pain Points for Publishers (And How to Fix Them!)

Here at InfoTrust, we work with some of the largest publishers in the world to improve their digital analytics capabilities. This may involve moving…

What is a Customer Data Platform (CDP)?
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What is a Customer Data Platform (CDP)?

You may (or may not) have heard our recent announcement that we are now BlueConic Partners. We’re really excited to support Customer Data Platforms…

2-minute read
Understanding User Paths Using Custom Funnel Reports in GA360
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Understanding User Paths Using Custom Funnel Reports in GA360

Much like a carpenter uses a hammer and nails, you need the right tools for the job.  Specifically we’ll be discussing how to leverage…

2-minute read
InfoTrust is Now a BlueConic Partner!
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InfoTrust is Now a BlueConic Partner!

Customer data platforms (CDPs) have become a crucial piece of technology for companies both large and small to unify and activate their first-party data….

2-minute read
Data Studio Tips + Tricks Series: Combining GA Properties
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Data Studio Tips + Tricks Series: Combining GA Properties

Creating a dashboard is sometimes like putting a puzzle together, specifically a data puzzle. Regardless of platform or data environment, I have found you…

2-minute read
Google Signals: Cross Device Capabilities from Google Analytics
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Google Signals: Cross Device Capabilities from Google Analytics

Google Signals, first announced in July 2018 in a Google Analytics blog post, collects cross-device data from users who have signed into a Google…

2-minute read
ROI of Analytics: Explaining the Business Value of Measurement
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ROI of Analytics: Explaining the Business Value of Measurement

As an industry, we take it for granted that analytics is a critical part of building and growing a successful business. With all of…

3-minute read
Publishers and the Customer Data Platform (CDP) Opportunity
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Publishers and the Customer Data Platform (CDP) Opportunity

Fill out the form to download the slides! One of the newest technologies creating a buzz in the marketing and analytics industry of late…

A Comparison of Google Analytics 360 & Adobe Analytics
Webinar: Publishers and the Customer Data Platform (CDP) Opportunity
Common Analytics Pain Points for Publishers (And How to Fix Them!)

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