Safari 11 Intelligent Tracking Prevention: What You Need to Know
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Safari 11 Intelligent Tracking Prevention: What You Need to Know

Apple recently rolled out iOS 11 and macOS High Sierra. Both include Safari’s new privacy feature called Intelligent Tracking Prevention. The system places new…

4-minute read
Introduction to Customer Centricity
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Introduction to Customer Centricity

Customer centricity may sound like a buzzword (or phrase, if you will), but it has a number of significant real-world use cases and the…

6-minute read
Unifying clientId on AMP & Non-AMP Pages
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Unifying clientId on AMP & Non-AMP Pages

Accelerated Mobile Pages (AMP) are becoming increasingly popular across the Internet, as companies and websites try to deliver a faster, better user experience for…

5-minute read
GTM vs Segment: Product Comparison
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GTM vs Segment: Product Comparison

When researching a tag management tool, it is important to understand your options and how each can benefit your organization. With so many available…

4-minute read
Webinar Wrap-Up: Analytics for a Single-Page Application
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Webinar Wrap-Up: Analytics for a Single-Page Application

Creating better user experiences one Single-Page Application at a time! In our Analytics for a Single-Page Application webinar, we acknowledged the positives and negatives of Single-Page…

2-minute read
Learn the Best Practices for Data-Driven Marketing using Google Analytics
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Learn the Best Practices for Data-Driven Marketing using Google Analytics

Google Analytics is a great tool for analyzing trends and digital marketing performance. With more integrations than ever, Google Analytics is a powerful tool that…

2-minute read
Google Data Studio Quick Tips: Creating a Funnel Report
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Google Data Studio Quick Tips: Creating a Funnel Report

Data Studio has not come up with an easy way of making a funnel report (yet). I recently had a client ask if I…

2-minute read
Google Analytics Quick Tip: Localhost Filtering
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Google Analytics Quick Tip: Localhost Filtering

Meet Bill. Bill is a developer and he loves to test the development version of the website on his development platform(localhost) which he should because…

2-minute read
Audience Reports: User Explorer + Demographic Reports
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Audience Reports: User Explorer + Demographic Reports

Audience reports in Google Analytics will help you get valuable insights regarding the characteristics of the users who visited your website or used your…

5-minute read
Webinar Wrap-Up: Digital Analytics Architecture for Publishers
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Webinar Wrap-Up: Digital Analytics Architecture for Publishers

“The integration between GA 360 & DFP allows data to flow back and forth between the two tools” – Andy Gibson, Head of Vertical…

2-minute read
An Accelerated Mobile Pages Primer
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An Accelerated Mobile Pages Primer

It wasn’t that long ago that you could have a very fragmented and frustrating experience when visiting a site on your phone. Either the…

4-minute read
Finding Digitial Building Blocks for Publishers
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Finding Digitial Building Blocks for Publishers

Understanding the audience, platform engagement, and advertising revenue are all important building blocks for tracking the right data on your website. With outlining digital analytics…

2-minute read

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