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Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…
Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…
With the widespread adoption of stay-at-home policies across the globe, many of us are juggling our professional and personal responsibilities while working from home….
Fill out the form to download the slides! ‘Let’s take a step back. What exactly is a cookie? Why should you care about the changing…
Fill out the form to download! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend, many business…
I acknowledge that I’m walking a fine line here. On the one hand, I’m seeing so many businesses do what appears to be capitalizing…
Analytics platforms hold a variety of data; understanding and dissecting that data, however, can be a challenge. By following this reporting framework guide, you…
Fill out the form to download a copy of the slides! Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers…
Fill out the form to download a copy of the slides! How exactly do you create a winning A/B testing strategy with Google Optimize? Google…
Fill out the form to download the slides! Google Cloud, BigQuery, and Google Marketing Platform. These buzzwords in the marketing and analytics fields have…
Wow, 2020. Honestly, I thought we’d have flying cars and be living in the sky by now; the Jetsons had me convinced that was…
https://youtu.be/oZ_t2hd9Zww Fill out the form to download a copy of the slides! For 18 months, the build-up to the California Consumer Privacy Act effective…
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