Elevating Your A/B Testing Strategy with SessionCam
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Elevating Your A/B Testing Strategy with SessionCam

https://www.youtube.com/watch?v=8PCL819S5WY Fill out the form to download the slides! Understanding your customer’s experience is crucial for improving conversions on your website. Two techniques that…

Getting Started in Google Data Studio
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Getting Started in Google Data Studio

With the Google Marketing Platform, you can create stunning dashboards using Data Studio. Data Studio enables teams to easily create dashboards in order to…

8-minute read
The State of Digital Analytics During a Pandemic Survey | InfoTrust
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The State of Digital Analytics During a Pandemic Survey | InfoTrust

Read on to see if you are eligible for our survey and to be entered to win one of the awesome prizes below! With…

3-minute read
Native Google Analytics 360 Advertising Integrations and Their Benefits
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Native Google Analytics 360 Advertising Integrations and Their Benefits

If data is good, then more data must be better, right? Not always. Siloed data doesn’t help anyone. Luckily, Google Analytics 360 has a…

9-minute read
InfoTrust Extends No-Layoffs Pledge Through Oct. 1
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InfoTrust Extends No-Layoffs Pledge Through Oct. 1

BLUE ASH, OHIO — On April 12, 2020, CEO Alex Yastrebenetsky announced that InfoTrust would be making a “No-Layoff Pledge” to its team members….

3-minute read
SessionCam + Google Optimize Integration | A/B Testing to Improve UX
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SessionCam + Google Optimize Integration | A/B Testing to Improve UX

When it comes to improving website conversions and customer experience, two techniques come to mind: A/B testing and session replay. A/B testing enables you…

5-minute read
Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend
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Doing More With Less: How to Respond When Pressured to Cut Digital Marketing Spend

Fill out the form to download the slides! With the economic ramifications of the COVID-19 situation forcing many enterprises to re-examine digital marketing spend,…

Understand Customer Behavior Across Platforms with App + Web Properties
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Understand Customer Behavior Across Platforms with App + Web Properties

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

6-minute read
Pros and Cons of Heap Analytics
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Pros and Cons of Heap Analytics

Heap was founded in 2012 with a “capture everything” approach. Its analytics product was born out of the need to analyze data without having…

2-minute read
How to Combat Possible Adobe Analytics Data Loss
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How to Combat Possible Adobe Analytics Data Loss

Early this morning, Adobe sent a letter to Adobe Analytics customers addressing “some gaps in your data between April 13 and April 16.” For…

3-minute read
10 Common Questions From Companies Considering Google Analytics 360
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10 Common Questions From Companies Considering Google Analytics 360

Get the full infographic As the Vice President of the Partnerships Team at InfoTrust, I have the privilege of talking to hundreds of organizations…

14-minute read
App + Web 101 for News, Media, and Publishing Organizations
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App + Web 101 for News, Media, and Publishing Organizations

Editor’s note: On Oct. 14, 2020, Google announced that App + Web would be renamed Google Analytics 4, or GA4, and become the new…

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