Optimization and Insights Specialist Melanie Bowles shares her expertise at the Conversions Summit at Google 2019. Here’s a sneak peak into what she had…
Fill out the form to download a copy of the slides! Crunch time for marketing analytics and advertising professionals in the retail world is…
Fill out the form to download a copy of the slides! A foundational tool in the arsenal of most marketing teams is, naturally, Google…
Fill out the form to download the slides! Google Analytics 360 and Adobe Analytics currently stand as the most popular enterprise analytics platforms available,…
https://www.youtube.com/watch?v=nQ8yYbOmacA Fill out the form to download the slides! The Google Marketing Platform brings together advertising and analytics to help your enterprise make quality…
With the holiday season rapidly approaching, Black Friday weekend is just around the corner. Recently, we asked if your digital analytics team is ready…
Jan. 1, 2020 is long past, and with it, the effective date of the California Consumer Privacy Act (CCPA). You’ve likely heard of this…
While most organizations are aware of the Google marketing stack, many only utilize one or two of its products. While using a single Google…
It’s time to have a real conversation about your company’s internal structure and capabilities. Are you being asked by management to make in-housing a…
Fill out the form to download the slides! Customer data is one of the most valuable business assets and a foundational component for corporate…
How did InfoTrust help one of the world’s leading eyewear retailers create custom dashboards? Learn more about this project, which resulted in monthly and…
https://www.youtube.com/watch?v=8CTx8RRSMuc Fill out the form to download the slides! In the increasingly-competitive world of retail and eCommerce, understanding your customers is paramount. At InfoTrust,…
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