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Because many of their sales occur in retail stores, this Fortune 500 industrial supply company was eager to measure the impact of their digital…
In order to limit data loss and increase the confidence of power users and data scientists who utilize data across the organization, Ecentria sought…
Retail marketers and analytics professionals across the globe face a unique set of daily challenges. As a leader in the retail/eCommerce space (with partnerships…
As we enter 2022, you might be hearing a lot of talk around migrating to Google Analytics 4 (GA4), dual-tagging your website, or finding…
As 2021 winds down and the pandemic continues to affect shoppers, retail/eCommerce brands continue to innovate to create best practices. Online shopping is bigger…
With a need to drive higher ROAS across their advertising platforms, this global luxury beauty retail client was seeking improvement in their audience strategy…
InfoTrust partnered with a global leader in baby care and toddler care items. The client wanted to drive long-term relationships with their customer base…
InfoTrust worked with a Fortune 500 office retail company with more than 1,000 stores nationwide to transition their analytics setup to Google Analytics 4 (GA4)….
Table of Contents In late 2020, I conducted and wrote an analysis about the “state of the retail industry” based on the growing marketing…
Our team works with amazing women in analytics daily and is thrilled to be able to highlight them and their contributions in a larger…
Privacy Sandbox. With recent privacy announcements from Google, news about the FLoC, and constant questions about the “cookieless” future, you’ve probably heard of the…
In 1890, Samuel D. Warren and Louis Brandeis published an article in the Harvard Law Review called “The Right to Privacy.” They defined privacy…
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